How I Do It Archives - Page 2 of 6 - The Edge from the National Association of Landscape Professionals

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How I Do It

How I Do It: Creating a Systemized Sales Process That Boosts Close Rates

When Stuart Ward, owner and general manager of Buckhead Landscape and Design, based in Chamblee, Georgia, started looking for a salesperson several years ago, he realized they did not have a defined sales process in place. ā€œTo bring in a salesperson who may or may not be from the industry, who probably didn’t have any […]

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Four Takeaways From On Tour with Creative Environments

Dan Waters, owner of Creative Environments, based in Tempe, Arizona, started out as a summer laborer in 1985. When the founder, Charles Hammond, passed the business on to his son, Waters bought 50% ownership of the company in 1993. Over the years, Waters has grown the business into a full-service firm that serves high-end clientele […]

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How I Do It: Cultivating Biodiversity Through Ecological Restoration Ā 

A hummingbird hovering over a cardinal flower, a caterpillar on a milkweed plant, and wood frog tadpoles thriving in a vernal pool are all signs of success for Parterre Garden Services. ā€œThese are all moments that are obviously ephemeral, and they may seem small to some, but they reflect the impact of thoughtful land stewardship,ā€ […]

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How I Do It: Crafting a Robust Manager-in-Training Program

SSC Services for Education, headquartered in Knoxville, Tennessee, provides custodial, facilities maintenance and grounds management services to educational facilities. They have around 170 accounts across the U.S., and one of the hardest roles for them to fill is grounds management positions. Part of their solution to this challenge is their manager-in-training (MIT) program, which provides […]

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How I Do It: Visterra Landscape Group Provides Free Health Care for Field Workers

The benefits you offer can be a key selling point to employees when they are trying to decide where to work. This is what prompted Visterra Landscape Group, based in Rosemont, Illinois, to roll out free health to all 800 of their field laborers in 2023. The company is investing nearly $4 million a year […]

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How I Do It: Building a Strong Net Promoter Score

When the majority of your business comes from referrals and word of mouth, what better way to measure your customers’ loyalty and experience with your lawn or landscape company than with your Net Promoter Score? For instance, Woodlawns Landscape Company’s average NPS year to year is 90. They started collecting their Net Promoter Score in […]

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Creating Cohesion: Inside Monarch Landscape Companies’ Rebrand

How long does it take to finalize a company rebrand? For Monarch Landscape Companies, based in Los Angeles, California, their CMO Karen Schakarov jokes it takes as long as carrying a baby to term. Monarch has grown rapidly through mergers and acquisitions since the company’s founding in 2015. Yet they did not have a clear […]

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How I Do It: Commission-Based Pay for Field Staff

In the past, American Turf and Tree Care, based in Greeley, Colorado,Ā was struggling with paying for non-productive work. Around 10 years ago, they changed this by rolling out production commissions for their field technicians. Blair Matthews, head of sales and marketing at American Turf and Tree Care, says the commission-based pay aligns their technicians with […]

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How I Do It: Taking A Branch from Mediocre to Excellent

Quality control can be a major fear when it comes to growing via branches. How do you ensure every location is performing at an acceptable level? What do you do when one branch is struggling and all the others are performing great? Landscape Workshop, based in Birmingham, Alabama, has multiple locations spread across the Southeast, […]

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How I Do It: Transitioning to All-Electric Equipment

When E-SCAPES Electric Lawn Care, based in Acworth, Georgia, transitioned to all-electric equipment during the pandemic, they experienced a number of different benefits. Mike Bellows, owner and CEO of E-SCAPES, says there were several factors that caused him to transition his equipment to battery power. This included high gas prices, the frequent need for repairs, […]

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