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How long does it take to finalize a company rebrand? For Monarch Landscape Companies, based in Los Angeles, California, their CMO Karen Schakarov jokes it takes as long as carrying a baby to term. Monarch has grown rapidly through mergers and acquisitions since the company’s founding in 2015. Yet they did not have a clear […]
Passing the business on to the next generation is a common hope and exit strategy for landscape company owners. Russ Frederico started his company, Frederico Landscape Management, based in Lehi, Utah, over 40 years ago. As an elementary school teacher, he was looking to supplement his income over the summers by mowing lawns. After a […]
Rebranding is a tricky business, especially if customers are familiar with your companyās name, but sometimes it is necessary. CMās Outdoor Solutions Group, based in Omaha, Nebraska, went through a rebrand last year when they decided their former name no longer reflected the breadth of their service offerings. āOur previous name was CMās A Cut […]
