rebranding Archives - The Edge from the National Association of Landscape Professionals

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rebranding

Frederico Outdoor Living Fine-Tunes Their Focus Under New Leadership

Passing the business on to the next generation is a common hope and exit strategy for landscape company owners. Russ Frederico started his company, Frederico Landscape Management, based in Lehi, Utah, over 40 years ago. As an elementary school teacher, he was looking to supplement his income over the summers by mowing lawns. After a […]

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Out with the Old, in with the New: Inside a Company Rebrand

Rebranding is a tricky business, especially if customers are familiar with your company’s name, but sometimes it is necessary. CM’s Outdoor Solutions Group, based in Omaha, Nebraska, went through a rebrand last year when they decided their former name no longer reflected the breadth of their service offerings. “Our previous name was CM’s A Cut […]

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