Social media can be daunting for landscape and lawn care companies, especially when you plan to start using a platform for business purposes rather than personal ones. Yet it can also be a powerful marketing tool when used effectively. Each social media platform comes with its own nuances, benefits, downsides and audiences. Like any other […]
Many companies, regardless of the industry they’re in, tout their customer service as a reason why consumers should choose them over others. Yet have you taken the time to evaluate your customer service to ensure you’re backing up your claims? There’s the common saying that the customer is always right, but there’s far more to […]
Rebranding is a tricky business, especially if customers are familiar with your company’s name, but sometimes it is necessary. CM’s Outdoor Solutions Group, based in Omaha, Nebraska, went through a rebrand last year when they decided their former name no longer reflected the breadth of their service offerings. “Our previous name was CM’s A Cut […]
Entries are currently being accepted for NALP’s Awards of Excellence, which recognize the best projects in commercial and residential landscape and lawn care installation, maintenance, and design. Award entries will be accepted through August 5, 2020. Kelly Baccash, marketing coordinator for Hoffman Landscapes, based in Wilton, Connecticut, shares why they participate every year. “We are […]
To say the current situation is unusual and difficult is not an overstatement. The COVID-19 crisis is evolving daily and industry companies are adapting their operations to protect and serve their staff – and client needs. “We have spent a tremendous amount of time over the past two weeks evaluating the recommendations to keep our […]
Do you ever wonder how successful you are at reaching new landscape customers? In this competitive industry, you know that converting prospects to leads is vital to your success. But are you still focusing most of your marketing efforts on talking about how great your company is? Then you probably aren’t making nearly as many […]
A website is one of the best and most cost-effective ways to market your lawn and landscape business. This is why updating your website to keep it relevant and fast is vital for business growth. Trends in web design change almost daily, so it’s good to keep up with them. Additionally, search engines like Google […]
Did you know that the third Thursday of every quarter is Get to Know Your Customers Day? This day reminds businesses to reach out to clients and get to know them better. When businesses get to know their customers, they also learn what they need to grow their businesses. With the advent of the Internet […]
What’s the life blood of any lawn and landscape business? Cash flow. You use the money that comes in from customers or other means to buy equipment, and pay expenses and employees. Of course, you want positive cash flow, which allows you to make new investments, such as hiring more employees or opening another location. […]
Many sales experts say better understanding your customers is the secret of successful selling. Existing customers are important sources of information. The more you know about them, the more you can target other people like them as new customers and the more you can increase current customers’ spending. Customer profiling enables lawn and landscape professionals […]