Sales & Marketing Archives - The Edge from the National Association of Landscape Professionals

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Sales & Marketing

Lawn Care Corner: Cultivating Marketing and Branding Excellence

If you aren’t happy with your lawn care company’s current marketing and branding, remember you have to start somewhere. “Any downtime is a good opportunity to revisit the brand, but any major changes to the brand need to be thought out and done slowly,” says Vince Torchia, vice president of The Grow Group. “Constantly changing […]

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Hyper Personalized Pricing – Close 77% More Business With Personalized Mailers

Sponsored Content There is a famous story about one of the early branches of Weed Man in Canada – the franchisee owner hired a bunch of college grads to measure every yard in the city. With tens of thousands of lawns measured, he sent out personalized mailers that contained pricing information and grew to be […]

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Business Smarts: Pros and Cons of Digital Lead Gen Methods

While digital marketing can be used to cement your brand or reach potential new hires, it is also effective for lead generation. It informs customers about your business and what services you offer. Digital lead gen differs from traditional advertising as it requires more touch points to convert customers. It includes everything that goes into […]

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Business Smarts: Setting Your Digital Marketing Up for Success

There are a multitude of marketing methods, both traditional and digital, readily available for lawn care and landscape companies to take advantage of. However, it can be overwhelming deciding where your marketing dollars are best spent. “Most landscaping companies do not have proper digital marketing strategies and execution in place — it’s just a fact,” […]

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Best Practices for Increasing Your Sales Closure Rate

Just like a hitter with a lot of RBIs makes his team more likely to win baseball games, having a salesperson with a higher sales closure rate can help your company succeed. Increasing your sales closure rate requires you to take a look at your sales process and see where things are going awry. It’s […]

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Business Smarts: Route Density Practices to Avoid

Route density is a key to becoming more profitable as a lawn care company, but there are some practices that might not be worth the effort. Below are some methods that other companies have opted not to use when it comes to increasing their route density for their business. Door-to-Door Sales Often thought of something […]

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Business Smarts: Methods for Building Route Density

Route density is definitely something lawn care and landscape maintenance company owners should work towards as the less your crews have to drive, the lower the cost is for you to maintain a property. The lawn and landscape industry is a competitive business so improving your route density can give you an edge. If your […]

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How to Incorporate Videos on Your Landscape Company Website

If you have taken the time to produce quality videos highlighting your lawn or landscape company and your services, the last thing you want is for them to go unwatched and unappreciated on your website. Incorporating videos well on your site can help increase the likelihood they’ll be viewed. Videos help increase dwell time, improve […]

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Business Smarts: Crafting Showcase Areas for Sales

Landscaping is a visual business and it’s natural to show your clients 2D or 3D renderings of their proposed job. But you can take it one step further and help them envision their project with a showcase space on your property. These spaces require substantial investment but for the landscaping companies that have installed them […]

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Business Smarts: Best Practices for Upselling Services

It’s often said it’s easier to sell services to your existing clients, rather than finding all new ones. This is why upselling is so profitable as you are simply asking a customer if they want to add on another service to the existing ones you’re providing. While you might be reluctant to upsell out of […]

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