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Newsletters can be an overlooked communication channel with customers, but for it to be truly useful for your organization, itās important to avoid common pitfalls, hone your mailing lists and ensure long-term consistency. Mistakes to Avoid Lauren Hoogewind, marketing director of the Rocky Mountain Region ā Mariani Premier Group withĀ Designs By Sundown, based in […]
Even though inboxes have become crowded over the recent years, sending newsletters can be a powerful strategic communication tool with customers when they are executed properly. Ā Bob Grover, founder and chairman of Pacific Landscape Management, based in Hillsboro, Oregon, says they have had a newsletter since their founding and originally produced, printed and mailed […]
Finding enhancement work isnāt the hard part for most landscape companies. Getting the clientās approval is. Two landscape companies can propose the exact same drainage upgrade, but your timing, presentation and follow-through will impact the clientās final decision. Brook Haygood, vice president of sales for Visterra Landscape Group, based in Rosemont, Illinois, says the […]
Account managers are the backbone of Visterra Landscape Group, based in Rosemont, Illinois. Because these team members are critical for retaining customers and increasing margins, the company decided that one of their core focuses will be providing their account managers with more resources. āI think as an industry as a whole, we have lacked providing […]
In a competitive market, itās critical to not sell by price alone. Not only will this protect your profit margins as you avoid underbidding, but it can also lead to long-term relationships that produce referrals and additional work. Establishing Trust The first step in shifting the client’s mindset from you being just a vendor […]
Thereās a reason why word of mouth is one of the most common ways lawn and landscape companies get new business. While your traditional marketing efforts can convey what sets your business apart, it is often the recommendation from peers that converts leads into customers. āIn or outside of the industry, a company is going […]
Video marketing is an investment, but 93% of marketers say video has given them good ROI, according to Wyzowl Video Marketing Statistics 2025. To make sure you are reaping the most ROI, you need to be strategic about the videos you create, where you share them and monitor the right metrics closely. āA lot of […]
Gone are the COVID years of easy sales and relaxed marketing efforts for landscaping companies. As 2026 and 2027 will have aĀ weaker business cycle, now is the time to review your marketing practices and make sure your strategies are dialed in. Below are some of the key mistakes when it comes to marketing. 1. Marketing […]
Itās easy to be daunted by the concept of incorporating videography into your marketing for your landscape business. Should you shoot everything in-house or hire a professional firm? What mistakes should you avoid? How do you make your videos memorable? The following guidance breaks down how to make strategic videography decisions without wasting time or […]
If a picture is worth a thousand words, then a video is worth a million. Yet many landscape companies have yet to explore the possibilities of videography in their marketing efforts or are investing in ineffective formats. āVideo is a fast and proven path to connection,ā says Corey Halstead, co-owner of HALSTEAD Media. āWhether the decision maker […]
