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Sales & Marketing

Business Smarts: Best Practices for Upselling Services

It’s often said it’s easier to sell services to your existing clients, rather than finding all new ones. This is why upselling is so profitable as you are simply asking a customer if they want to add on another service to the existing ones you’re providing. While you might be reluctant to upsell out of […]

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Digital Sales: A Strategy that Converts in the Digital Landscape

Guest Content Statistics show that today’s consumer does more than two months of online research before ever contacting a company directly. Realizing that a large portion of the sales process is achieved before that first contact, leading landscape companies are building out their digital sales processes and prequalifying machines, by creating content that aligns to […]

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How I Do It: Switching to a Subscription Service Model

Cash flow is crucial in order to scale your business and one way to help remedy this issue is to switch your operations to a subscription service model. Blades of Green, based in Edgewater, Maryland, has been operating this way for five years now. Brad Leahy, vice president of the company, says he would never […]

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Photo: Landscape Creations

How I Do It: Designing Virtually with Clients

While the landscape industry was deemed essential early on during the pandemic, companies still had to pivot and change some of their operations to continue doing business safely. One aspect of that is meeting with clients virtually to go over their landscape designs. Josh Robinson, design and sales manager for Todd’s Services Inc., based in […]

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Business Smarts: Firing a Bad Client

You’ve probably had to fire at least one bad employee over the years, but have you ever had to say goodbye to a particularly bad client? Just like how a bad employee is a drain on your business, bad clients can be just as detrimental, so it is important to know how to identify them […]

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Business Smarts: Developing a Sales Scorecard

Just like any part of the business, you need to monitor the metrics to see how your team is performing. With your sales team you can develop a sales scorecard for each rep that looks at key performance indicators (KPIs). These scorecards can help track and improve the performance of your reps. Unlike a sales […]

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Level Green Landscaping Streamlines Their Bid Process with SiteRecon

Sponsored Content Level Green Landscaping, based in Upper Marlboro, Maryland, adopted SiteRecon in September 2020 and since then automated more than 500 hours of hand-drawing property measurements. Level Green is a commercial landscaping company that handles maintenance with enhancements and snow removal. The properties the company works on vary from small parcels all the way […]

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Business Smarts: Engaging with Customers During Winter Months

While landscaping is a seasonal business in most parts of the country, this doesn’t mean you shouldn’t still be engaging with your customers during the slower months. Although you probably have a set of loyal customers who you can always count on for their business, some of your newer customers may not remember to hire […]

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Greenscape Increases Sales Speed with SiteRecon

Sponsored Content Daniel Currin, CEO of Greenscape based in Raleigh, North Carolina, first became interested in SiteRecon when he realized the software offered to fully automate the measuring process of job sites. Since adding SiteRecon, Greenscape has freed up 300 hours of sales time in two months. Previously, Currin had to create a full-time internal […]

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Business Smarts: Creating a Mailing List and Checking It Twice

There are so many ways to communicate with your customer base nowadays, it’s easy to get overwhelmed by all the different ways you can reach them. “It’s impossible to be across every single marketing channel and do it very well,” Joseph Stark, marketing director for Ground Works Land Design, based in Cleveland, Ohio. “What I […]

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