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Think of a skilled profession where you don’t have to pay a consultation fee. If you had trouble thinking of a field where this happens, it’s because it’s rare for people to give away their expertise for free. Yet it is a common practice for those who do offer design/build services to not charge for […]
Organic is quite the buzzword lately and customers may approach you about organic lawn care services when they are trying to be more organic in other aspects of their life as well. “I will say that organic to one customer might mean something different to another customer,” says Palmer Higgins, president of Mainely Grass, based […]
If you aren’t happy with your lawn care company’s current marketing and branding, remember you have to start somewhere. “Any downtime is a good opportunity to revisit the brand, but any major changes to the brand need to be thought out and done slowly,” says Vince Torchia, vice president of The Grow Group. “Constantly changing […]
Sponsored Content There is a famous story about one of the early branches of Weed Man in Canada – the franchisee owner hired a bunch of college grads to measure every yard in the city. With tens of thousands of lawns measured, he sent out personalized mailers that contained pricing information and grew to be […]
While digital marketing can be used to cement your brand or reach potential new hires, it is also effective for lead generation. It informs customers about your business and what services you offer. Digital lead gen differs from traditional advertising as it requires more touch points to convert customers. It includes everything that goes into […]
There are a multitude of marketing methods, both traditional and digital, readily available for lawn care and landscape companies to take advantage of. However, it can be overwhelming deciding where your marketing dollars are best spent. “Most landscaping companies do not have proper digital marketing strategies and execution in place — it’s just a fact,” […]
Just like a hitter with a lot of RBIs makes his team more likely to win baseball games, having a salesperson with a higher sales closure rate can help your company succeed. Increasing your sales closure rate requires you to take a look at your sales process and see where things are going awry. It’s […]
Route density is a key to becoming more profitable as a lawn care company, but there are some practices that might not be worth the effort. Below are some methods that other companies have opted not to use when it comes to increasing their route density for their business. Door-to-Door Sales Often thought of something […]
Route density is definitely something lawn care and landscape maintenance company owners should work towards as the less your crews have to drive, the lower the cost is for you to maintain a property. The lawn and landscape industry is a competitive business so improving your route density can give you an edge. If your […]
If you have taken the time to produce quality videos highlighting your lawn or landscape company and your services, the last thing you want is for them to go unwatched and unappreciated on your website. Incorporating videos well on your site can help increase the likelihood they’ll be viewed. Videos help increase dwell time, improve […]