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Does your companyās growth rest on the shoulders of one or two individuals, or is it something your entire team is driving towards? Without a system in place to recognize, capture and act on opportunities, your team can easily walk past various forms of growth on properties every day. āCommercial landscape companies have hundreds of […]
If you removed the name of your company from your website and replaced it with a competitorās, would the claims made still be true for that business? If so, chances are your organization isnāt leaning into your clear positioning statement. āMost companies don’t struggle because they aren’t good at what they do,ā says Katy Doss, […]
In the age of AI, where customers are continually questioning whatās real and whatās fake, authenticity is invaluable for your branding. One way to increase the genuine representation of your business is to feature your field team and their photos in your marketing. āWe see photos from our field staff as a true āPOVā of […]
The Awards of Excellence are far more than just a plaque to go on the office wall. For many landscape companies, they are a powerful marketing tool, a way to boost team morale and a reinforcement for quality standards. āIf you have the time, do it,ā says Daniel Klemencic, marketing manager for David J. Frank […]
Newsletters can be an overlooked communication channel with customers, but for it to be truly useful for your organization, itās important to avoid common pitfalls, hone your mailing lists and ensure long-term consistency. Mistakes to Avoid Lauren Hoogewind, marketing director of the Rocky Mountain Region ā Mariani Premier Group withĀ Designs By Sundown, based in […]
Even though inboxes have become crowded over the recent years, sending newsletters can be a powerful strategic communication tool with customers when they are executed properly. Ā Bob Grover, founder and chairman of Pacific Landscape Management, based in Hillsboro, Oregon, says they have had a newsletter since their founding and originally produced, printed and mailed […]
Finding enhancement work isnāt the hard part for most landscape companies. Getting the clientās approval is. Two landscape companies can propose the exact same drainage upgrade, but your timing, presentation and follow-through will impact the clientās final decision. Brook Haygood, vice president of sales for Visterra Landscape Group, based in Rosemont, Illinois, says the […]
Account managers are the backbone of Visterra Landscape Group, based in Rosemont, Illinois. Because these team members are critical for retaining customers and increasing margins, the company decided that one of their core focuses will be providing their account managers with more resources. āI think as an industry as a whole, we have lacked providing […]
In a competitive market, itās critical to not sell by price alone. Not only will this protect your profit margins as you avoid underbidding, but it can also lead to long-term relationships that produce referrals and additional work. Establishing Trust The first step in shifting the client’s mindset from you being just a vendor […]
Thereās a reason why word of mouth is one of the most common ways lawn and landscape companies get new business. While your traditional marketing efforts can convey what sets your business apart, it is often the recommendation from peers that converts leads into customers. āIn or outside of the industry, a company is going […]
