Sales & Marketing Archives - The Edge from the National Association of Landscape Professionals

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Sales & Marketing

Gain a Competitive Edge With Stronger Sales Leadership

This information came from a session during the 2022 ELEVATE conference and expo. Don’t miss the 2023 ELEVATE in Dallas on Sept. 10-13. Sales cannot be managed but leading sales activities and leading metrics can be. When you put effort into building an outstanding sales organization, you can create a sustainable competitive advantage and maintain your growth […]

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Photo: Weed Man

Boosting Your Business: How Adding Franchises Can Grow Your Revenue

It’s natural to want to grow your business, and frustrating when you are hitting a ceiling. Adding a franchise is one option to help overcome this issue and to scale your company up. “Adding a franchise will boost company revenue significantly if the owner follows the systems and policies in place,” says Josh Wise, CEO […]

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How Lawn Care Marketing Has Changed Over the Years

If you asked Tabitha Coker, director of sales and marketing for King Green, to define marketing, she’ll admit the term is broad and used too inconsistently for a simple definition.   Coker has been with King Green since 2001, and over the years, their marketing efforts have expanded and evolved significantly. She says she realized […]

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How To Reduce Change Order Frequency on Design/Build Projects

When you’re in the middle of installing a client’s landscape project, it can be a hassle when the customer decides to add on to the scope or make site changes to the job. Not only does it tend to throw off your scheduling, but it can create billing issues and additional paperwork. If this happens […]

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Lawn Care: Selling Fall Fertilization

If your client has cool-season grasses, fall is the best time to set your client’s spring lawn up for success with fertilization. This is the time when the grass is strengthening its roots so it can survive the winter. This service is the foundation of a successful turfgrass fertility program, so take the time to […]

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Proactive Sales: How to Build and Drive an Extraordinary Client Experience

It can be easy to settle for reactive sales, but this can also result in lower margins and a customer-controlled business. “To overcome these challenges, you must use a tactful approach that starts by driving the process with clear communication that highlights the value your company can bring,” says Alison Blobner, director of marketing and […]

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Business Smarts: Handling Customer Calls

The demand for landscape services has been growing consistently, and even in a normal season, you may struggle to make sure you return all the new and current customer calls. Having a solid phone strategy in place can help your business succeed long term. While business is booming right now, that doesn’t mean you should […]

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Photo: NALP/Philippe Nobile Photography

Landscape Maintenance: Upping Your Customer Service Game

When there are a number of competitors in your market who are charging similar prices for their landscape maintenance services, one way to retain your client base is through superior customer service. Because customer service has become such a nebulous business phrase, you might be at a loss as to how to provide anything out […]

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Photo: Weller Brothers Landscaping

Design/Build: Opting To Charge Design Fees

Think of a skilled profession where you don’t have to pay a consultation fee. If you had trouble thinking of a field where this happens, it’s because it’s rare for people to give away their expertise for free. Yet it is a common practice for those who do offer design/build services to not charge for […]

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Photo: NALP

Setting Realistic Expectations for Organic Lawn Care Clients

Organic is quite the buzzword lately and customers may approach you about organic lawn care services when they are trying to be more organic in other aspects of their life as well. “I will say that organic to one customer might mean something different to another customer,” says Palmer Higgins, president of Mainely Grass, based […]

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