Sales & Marketing Archives - The Edge from the National Association of Landscape Professionals

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Sales & Marketing

Business Smarts: Handling Customer Calls

The demand for landscape services has been growing consistently, and even in a normal season, you may struggle to make sure you return all the new and current customer calls. Having a solid phone strategy in place can help your business succeed long term. While business is booming right now, that doesn’t mean you should […]

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Photo: NALP/Philippe Nobile Photography

Landscape Maintenance: Upping Your Customer Service Game

When there are a number of competitors in your market who are charging similar prices for their landscape maintenance services, one way to retain your client base is through superior customer service. Because customer service has become such a nebulous business phrase, you might be at a loss as to how to provide anything out […]

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Photo: Weller Brothers Landscaping

Design/Build: Opting To Charge Design Fees

Think of a skilled profession where you don’t have to pay a consultation fee. If you had trouble thinking of a field where this happens, it’s because it’s rare for people to give away their expertise for free. Yet it is a common practice for those who do offer design/build services to not charge for […]

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Photo: NALP

Setting Realistic Expectations for Organic Lawn Care Clients

Organic is quite the buzzword lately and customers may approach you about organic lawn care services when they are trying to be more organic in other aspects of their life as well. “I will say that organic to one customer might mean something different to another customer,” says Palmer Higgins, president of Mainely Grass, based […]

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Lawn Care Corner: Cultivating Marketing and Branding Excellence

If you aren’t happy with your lawn care company’s current marketing and branding, remember you have to start somewhere. “Any downtime is a good opportunity to revisit the brand, but any major changes to the brand need to be thought out and done slowly,” says Vince Torchia, vice president of The Grow Group. “Constantly changing […]

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Hyper Personalized Pricing – Close 77% More Business With Personalized Mailers

Sponsored Content There is a famous story about one of the early branches of Weed Man in Canada – the franchisee owner hired a bunch of college grads to measure every yard in the city. With tens of thousands of lawns measured, he sent out personalized mailers that contained pricing information and grew to be […]

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Business Smarts: Pros and Cons of Digital Lead Gen Methods

While digital marketing can be used to cement your brand or reach potential new hires, it is also effective for lead generation. It informs customers about your business and what services you offer. Digital lead gen differs from traditional advertising as it requires more touch points to convert customers. It includes everything that goes into […]

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Business Smarts: Setting Your Digital Marketing Up for Success

There are a multitude of marketing methods, both traditional and digital, readily available for lawn care and landscape companies to take advantage of. However, it can be overwhelming deciding where your marketing dollars are best spent. “Most landscaping companies do not have proper digital marketing strategies and execution in place — it’s just a fact,” […]

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Best Practices for Increasing Your Sales Closure Rate

Just like a hitter with a lot of RBIs makes his team more likely to win baseball games, having a salesperson with a higher sales closure rate can help your company succeed. Increasing your sales closure rate requires you to take a look at your sales process and see where things are going awry. It’s […]

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Business Smarts: Route Density Practices to Avoid

Route density is a key to becoming more profitable as a lawn care company, but there are some practices that might not be worth the effort. Below are some methods that other companies have opted not to use when it comes to increasing their route density for their business. Door-to-Door Sales Often thought of something […]

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