Sales & Marketing

Gachina Landscape team talks about customer expectations.

How Gachina Landscape Management Aligns Customer Expectations

Sometimes you learn more from mistakes than you do from successes, says H. Jaclyn Ishimaru-Gachina, president and co-founder of Gachina Landscape Management headquartered in Menlo Park, California. That was the case when one of the company’s branches secured a difficult client. While the company was initially quite proud to announce they landed this very large […]

Read More

Experts Forecast 3 Residential Landscape Trends for 2019

Many landscape experts are forecasting their 2019 residential landscape trends to prepare homeowners for the upcoming year. Wondering what residential landscape trends your customers are reading about? Here’s what we’ve seen so you can prepare for what they might ask for in their outdoor spaces in 2019. Residential Landscape Trends #1: Staycations Still Reign Supreme […]

Read More

6 Reasons to be Thankful for Your Small Landscape Business

It’s that time of year again. Time to be grateful. There’s research that supports the idea that experiencing gratitude can positively impact both your personal life, and also your ability to achieve business success. Plasticity Labs research says companies that embrace a culture of gratitude experience higher job satisfaction, a stronger sense of community and […]

Read More

Landscape Business Leader: Be a Coach Instead of a Manager to Grow Productivity

Ever feel that as a landscape business leader you have to always appear strong, must always know the right thing to say and should have all the answers to all the questions at all times? Guess what? While that may be your vision of what a business leader should be, it’s not a very realistic […]

Read More

How to Better Manage Negative Customer Reviews

One negative customer review can lose a company 22 percent of its business, according to marketing firm Moz. What’s worse is that four negative customer reviews can chase away 70 percent of potential clients. Those are not positive statistics for any small business, including lawn and landscape companies. Despite the fact that online reviews are […]

Read More

Great Sales Pros Get Referrals

What makes a great landscape or lawn care sales or account manager?  According to Marty Grunder, of Grunder Landscaping, who led the NALP Sales Bootcamp events recently in Philadelphia and Dallas, there are five Strategic things that good sales pros have in common. Please share!

Read More

Pay Per Click vs. SEO, Why Your Business Needs the Right Balance of Each

Author, Alain Parcan, director of marketing for Market Hardware, Inc., and NALP consultant, contributed this article.  One of the most common questions we get while speaking at industry tradeshows or providing educational Webinars is, “which strategy is right for me?” Businesses are constantly focused on finding the right marketing plan when it comes to generating […]

Read More

How to Get the Job When You Aren't the Lowest Bidder

Author Marty Grunder, consultant, speaker, and owner of Grunder Landscaping, one of the largest firms in the Midwest, gives his advice on making the sale when you aren’t the lowest bid. Catch Marty at his NALP Sales Boot Camps in Baltimore and Charlotte the week of March 27, 2017.  Of all the questions I get […]

Read More

3 Reasons Why Blogging is Important to Your Web Marketing

By Alain Parcan, Market Hardware, Inc.  Get more marketing tips at Brian Kraff’s Market Hardware’s Web Marketing Virtual Conference, on Thursday, November 3, 10:30 am – 3:00 pm. Image is everything on the Internet. And integrating a blog into your website is a great way to improve the online image of your business. In fact, most landscaping […]

Read More

Web Marketing for Landscape Companies: Q & A With Brian Kraff, Market Hardware

NALP recently had a chance to pick the brain of Brian Kraff, the co-founder of Market Hardware, a provider of small business website marketing products and services that cater specifically to the landscape industry. We asked him our top 5 burning web marketing questions. Bring your questions to his session at LANDSCAPES 2016 in Louisville […]

Read More