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How much time does your team have to spend answering basic customer questions like where can they pay their bill on your website or how high they should mow their grass? With the help of an AI website agent, Oasis Turf & Tree, based in Loveland, Ohio, has been able to save hours of being […]
Landscape design/build work is a highly visual service. Customers often call to boost their curb appeal or create a wow factor in their backyards. Because this service line creates such visually striking differences before and after a job, take advantage of the transformations you’re behind by documenting and marketing them. The Benefits of Before-and-After Shots […]
Generating leads is a critical aspect for any lawn and landscape company. As you progress through different phases of the business life cycle, the best method for generating these leads will evolve as well. In your startup phase, typically the first two years of the business, you are best served by networking and establishing your […]
In today’s digital day and age, when you start looking into some of the different methods to reach and attract leads, SEO might be a term that gets thrown around. George Copeland, co-founder and chief innovation officer for Gozango, a lead-generating marketing platform, says depending on the goals of your business, SEO can be a […]
Ever wondered if your sales process is too slow or if your salespeople need to be more direct with their prospects? Time is money, so it’s natural to want your sales team to be as efficient as possible when moving a lead through your sales funnel. However, if you serve the residential design-build market, you […]
If commercial landscape maintenance is your bread and butter, you know that your clients count on you to keep their property looking sharp at all times. One possible add-on service line you can offer your clients is portering services. Portering services ensure that a client’s property is clean and presentable. This can cover picking up […]
If you frequently deal with clients who reach the end of the sales process but can’t seem to sign the dotted line, this can significantly impact your work pipeline. Having a poor closing rate can be due to a number of different factors. Some reasons can be out of your control, but others you can […]
It can be frustrating when you meet with lead after lead, but hardly any of them pan out into actual sales. It can be tempting to just blame it on wishy-washy consumers who aren’t ready to commit to a serious investment. However, that enables you to avoid looking at your side of the interactions and […]
If you think of some of your recent positive interactions with a business, the majority of the time, this sentiment is created by an excellent customer experience. You felt valued, heard and your needs were catered to often before you had to request it. Similarly, this is what your clients should be enjoying when they […]
In the sea of sameness, lawn and landscape companies often highlight their customer service as one of their differentiating factors. However, customer service just scratches the surface of client interactions. “The customer service side is the bare minimum,” says Chris Galluzzo, director of account management for Mainely Grass, based in Bedford, New Hampshire. “You’re doing […]