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Sales & Marketing

Business Smarts: Engaging with Customers During Winter Months

While landscaping is a seasonal business in most parts of the country, this doesn’t mean you shouldn’t still be engaging with your customers during the slower months. Although you probably have a set of loyal customers who you can always count on for their business, some of your newer customers may not remember to hire […]

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Greenscape Increases Sales Speed with SiteRecon

Sponsored Content Daniel Currin, CEO of Greenscape based in Raleigh, North Carolina, first became interested in SiteRecon when he realized the software offered to fully automate the measuring process of job sites. Since adding SiteRecon, Greenscape has freed up 300 hours of sales time in two months. Previously, Currin had to create a full-time internal […]

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Business Smarts: Creating a Mailing List and Checking It Twice

There are so many ways to communicate with your customer base nowadays, it’s easy to get overwhelmed by all the different ways you can reach them. “It’s impossible to be across every single marketing channel and do it very well,” Joseph Stark, marketing director for Ground Works Land Design, based in Cleveland, Ohio. “What I […]

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SiteRecon Allows Mainscape to Save Time and Earn More on Each Bid

Sponsored Content Mainscape, based in Fishers, Indiana, started using SiteRecon in July 2020 and since then they have saved 1,200 hours in sales times. Their closing rate has doubled to 20 percent as well and some of their bids have been optimized by more than $150,000 per contract. SiteRecon is an online platform that automatically […]

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Landscaping Businesses Can Now Invest in Google’s Local Service Ads

Online lead generation for landscaping businesses has reached a new peak. For those planning next season’s marketing strategy, Google has added landscape service categories to its Local Service Ads program! Local Service Ads (LSA) are triggered when a consumer searches for a local service on Google. These are the paid ads showing up to three […]

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Content Marketing: Generate & Nurture Ideal Leads

Tony Ricketts, owner of Lawnline Marketing, presented in a webinar how content marketing can help generate and nurture ideal leads. Content marketing can help with the problem of having no leads, or only bad leads. “In a digital world, content is king,” Ricketts says. “Content is everything. They’re going to only see your content before […]

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How One Company Made $159K During COVID-19

In the webinar hosted by Jack Jostes, CEO of Ramblin Jackson Inc., on Wednesday, Sept. 23, he conducted a case study of how one company was able to earn over $159,000 this year during COVID-19. To view the full webinar, click here. Green Side Up Landscaping, based in Richmond, Virginia, is run by Craig Attkisson. […]

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Benchmarking for Improved Profit

As an owner, it’s your job to become a data scientist and learn how to manage your landscape business like any other business: by the correct numbers and benchmarks. This will allow you to become a successful investor in your own business! Start by getting a handle on these seven benchmarks: 1. Five-year trends. The […]

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Business Smarts: Creating a Formalized Sales Funnel

Every lawn and landscape company wants to make more sales and developing a formalized sales funnel helps hone your staff’s efforts. “When tracked and evaluated, it becomes easy to see what works and doesn’t work in sales efforts and focus only on the most profitable activities,” says Neal Glatt, managing partner of GrowTheBench. “In fact, studies […]

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Creative Ways to Stay in Contact with Customers During COVID-19

Humans are social creatures and many landscapers will tell you one of their favorite things about the business is the relationships. So, in a time of social distancing how can you still connect with your customers and maintain bonds? Although most lockdowns have been lifted, meeting in person may not be an option for various […]

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