Do you ever wonder how successful you are at reaching new landscape customers? In this competitive industry, you know that converting prospects to leads is vital to your success. But are you still focusing most of your marketing efforts on talking about how great your company is? Then you probably aren’t making nearly as many […]
A website is one of the best and most cost-effective ways to market your lawn and landscape business. This is why updating your website to keep it relevant and fast is vital for business growth. Trends in web design change almost daily, so it’s good to keep up with them. Additionally, search engines like Google […]
Did you know that the third Thursday of every quarter is Get to Know Your Customers Day? This day reminds businesses to reach out to clients and get to know them better. When businesses get to know their customers, they also learn what they need to grow their businesses. With the advent of the Internet […]
What’s the life blood of any lawn and landscape business? Cash flow. You use the money that comes in from customers or other means to buy equipment, and pay expenses and employees. Of course, you want positive cash flow, which allows you to make new investments, such as hiring more employees or opening another location. […]
Many sales experts say better understanding your customers is the secret of successful selling. Existing customers are important sources of information. The more you know about them, the more you can target other people like them as new customers and the more you can increase current customers’ spending. Customer profiling enables lawn and landscape professionals […]
Companies encounter no shortage of challenges when determining job costing and project profitability. A survey commissioned by QuickBooks captured some of those pain points among seven industries, including landscaping. Let’s take a look. Two to five bad estimates could put nearly 50% of companies out of business 24% of businesses say two to three bad […]
There are a couple of effective ways to price your work for profit—and we do not recommend bidding all jobs at the same hourly rate (figured on your overhead and desired profit). In a competitive market, you’ll need to go deeper with pricing. Let’s illustrate how three different companies can price jobs three different ways. […]
Landscape sales objections are opportunities. They open up conversations with prospects and give you an “in” to address concerns and validate your expertise. Objections are also a sign that a prospect needs more information to make a decision—and you can supply that by answering their questions. Ultimately, objections can lead to closing a sale because […]
Selling to—and working with—high-end clients can feel intimidating. But there can be a lot of opportunity in the lawn and landscape market for those who go after it. Dana Davis, owner of Green Point Consulting, has 30 years of experience in the field that includes working with doctors, attorneys, business owners and even the governor. […]
Sometimes you learn more from mistakes than you do from successes, says H. Jaclyn Ishimaru-Gachina, president and co-founder of Gachina Landscape Management headquartered in Menlo Park, California. That was the case when one of the company’s branches secured a difficult client. While the company was initially quite proud to announce they landed this very large […]