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Sales & Marketing

How One Company Made $159K During COVID-19

In the webinar hosted by Jack Jostes, CEO of Ramblin Jackson Inc., on Wednesday, Sept. 23, he conducted a case study of how one company was able to earn over $159,000 this year during COVID-19. To view the full webinar, click here. Green Side Up Landscaping, based in Richmond, Virginia, is run by Craig Attkisson. […]

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Benchmarking for Improved Profit

As an owner, it’s your job to become a data scientist and learn how to manage your landscape business like any other business: by the correct numbers and benchmarks. This will allow you to become a successful investor in your own business! Start by getting a handle on these seven benchmarks: 1. Five-year trends. The […]

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Business Smarts: Creating a Formalized Sales Funnel

Every lawn and landscape company wants to make more sales and developing a formalized sales funnel helps hone your staff’s efforts. “When tracked and evaluated, it becomes easy to see what works and doesn’t work in sales efforts and focus only on the most profitable activities,” says Neal Glatt, managing partner of GrowTheBench. “In fact, studies […]

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Creative Ways to Stay in Contact with Customers During COVID-19

Humans are social creatures and many landscapers will tell you one of their favorite things about the business is the relationships. So, in a time of social distancing how can you still connect with your customers and maintain bonds? Although most lockdowns have been lifted, meeting in person may not be an option for various […]

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Business Smarts: Making the Most of Your Email Marketing

With email marketing you walk a fine line between connecting with your audience and being just another sender of spam that your clients will ignore. Email is relatively inexpensive compared to direct mail and is more effective at reaching your desired audience compared to social media posts. Your email marketing can be used to upsell […]

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Social Media Marketing Tips for Each Platform

Social media can be daunting for landscape and lawn care companies, especially when you plan to start using a platform for business purposes rather than personal ones. Yet it can also be a powerful marketing tool when used effectively. Each social media platform comes with its own nuances, benefits, downsides and audiences. Like any other […]

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3 Important Customer Service Principles to Practice

Many companies, regardless of the industry they’re in, tout their customer service as a reason why consumers should choose them over others. Yet have you taken the time to evaluate your customer service to ensure you’re backing up your claims? There’s the common saying that the customer is always right, but there’s far more to […]

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Out with the Old, in with the New: Inside a Company Rebrand

Rebranding is a tricky business, especially if customers are familiar with your company’s name, but sometimes it is necessary. CM’s Outdoor Solutions Group, based in Omaha, Nebraska, went through a rebrand last year when they decided their former name no longer reflected the breadth of their service offerings. “Our previous name was CM’s A Cut […]

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How the Awards of Excellence Serve as a Marketing Tool

Entries are currently being accepted for NALP’s Awards of Excellence, which recognize the best projects in commercial and residential landscape and lawn care installation, maintenance, and design. Award entries will be accepted through August 5, 2020. Kelly Baccash, marketing coordinator for Hoffman Landscapes, based in Wilton, Connecticut, shares why they participate every year. “We are […]

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Operating and Communicating with Customers During the Quarantine

To say the current situation is unusual and difficult is not an overstatement. The COVID-19 crisis is evolving daily and industry companies are adapting their operations to protect and serve their staff – and client needs. “We have spent a tremendous amount of time over the past two weeks evaluating the recommendations to keep our […]

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