Sales & Marketing Archives - The Edge from the National Association of Landscape Professionals

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Sales & Marketing

Business Smarts: When and How to Implement Price Increases

The discussion of money can be a touchy subject for your client base, and in some cases, it may make you reluctant to raise your prices at all. Jud Griggs, a landscape design/build sales and marketing consultant with The Harvest Group, says landscape company owners should review their pricing at least twice a year. “You […]

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Strategic Spaces: Navigating the Design/Build Process for Phased Landscape Projects

In times when your clients might be less likely to spring for a major landscape project or if their budget is on the smaller side, offering a phased project can be a good compromise. “When the scope exceeds the client’s budget at the time of installation, and the client values the quality your company provides, […]

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Business Smarts: The Importance of Conducting Regular Price Reviews

The pricing of your services can be a tricky business as while you’d like to be able to set it and forget it and never have to approach your clients about your work costing more, doing so will only hurt your lawn or landscape business in the long run. Jud Griggs, a landscape design/build sales […]

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Five Marketing Mistakes Landscape Entrepreneurs Need to Fix for 2024

Guest post by Robert Murray with Intrigue Media Marketing. Everyone has an opinion. Some are good, most are not, and few are backed by data and facts. So, how do you figure out who to trust and what to do? For the last three years, the wind has been at our back and business has […]

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Best Practices for Advertising During the Off-Season

Guest post by Dylan Harper, owner of Forge Marketing Group In reviewing powerhouse brands, it becomes apparent that consistency and frequency are the most critical pillars of effective marketing. Coca-Cola, Apple, Nike, and other major brands are consistently pushing advertisements to their audiences at an astonishingly high frequency. It’s what works, and they know it. […]

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Navigating Economic and Election Year Challenges in the Landscaping & Lawn Care Industry

Guest post by Duane Cashin, owner of Cashin Sales As 2024 is well underway, it’s crucial to understand the unique challenges that lie ahead. This is not just another year; it’s an election year, and the economy is expected to undergo significant shifts. These factors will undoubtedly impact your business, particularly in the area of sales. […]

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Social Media Marketing for New Leads

Your customers spend a significant amount of time on social media platforms, so it’s natural to have a presence there as part of your marketing efforts. Taking the time to craft quality social media posts can make potential customers stop scrolling and consider contacting your landscape business. This calls for professional photos and videos that […]

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Team Building: Telling Your Employees’ Stories

If you mainly use your social media accounts to promote your landscape company’s service offerings, you could be missing out on a whole other genre of posts. Social media is intended to foster a sense of community and isn’t just another channel for traditional marketing efforts. Featuring your employees’ stories on your social media accounts […]

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Self-Reflection: Defining Your Ideal Client

It’s 2024, and with the new year brings the opportunity for a fresh start. While there are a lot of unknowns for this year and elements out of your control, you can control who your landscape company is focused on. Taking the time to define your ideal client is extremely beneficial as you are able […]

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Boosting Your Business: Leveraging Awards to Attract and Retain Clients

The NALP Awards of Excellence provide an opportunity to recognize your team’s outstanding work on a national level and set your company apart from the competition. “There is a sense of company and individual pride that goes along with awards,” says Danny Stawowczyk, design sales associate for Live Green Landscape Associates, based in Reisterstown, Maryland. […]

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