Sales & Marketing Archives - The Edge from the National Association of Landscape Professionals

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Sales & Marketing

Attracting Leads: Exploring SEO Efforts for Your Landscape Business

In today’s digital day and age, when you start looking into some of the different methods to reach and attract leads, SEO might be a term that gets thrown around. George Copeland, chief innovation officer for Gozango, a lead-generating marketing platform, says depending on the goals of your business, SEO can be a great way […]

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Business Smarts: Sales Process Strategies to Keep the Ball Rolling

Ever wondered if your sales process is too slow or if your salespeople need to be more direct with their prospects? Time is money, so it’s natural to want your sales team to be as efficient as possible when moving a lead through your sales funnel. However, if you serve the residential design-build market, you […]

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How I Do It: The Benefits of Offering Portering Services

If commercial landscape maintenance is your bread and butter, you know that your clients count on you to keep their property looking sharp at all times. One possible add-on service line you can offer your clients is portering services. Portering services ensure that a client’s property is clean and presentable. This can cover picking up […]

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Common Stalling Points and Solutions For Closing Sales with Design-Build Customers

If you frequently deal with clients who reach the end of the sales process but can’t seem to sign the dotted line, this can significantly impact your work pipeline. Having a poor closing rate can be due to a number of different factors. Some reasons can be out of your control, but others you can […]

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Are You Conducting Effective Sales Conversations?

It can be frustrating when you meet with lead after lead, but hardly any of them pan out into actual sales. It can be tempting to just blame it on wishy-washy consumers who aren’t ready to commit to a serious investment. However, that enables you to avoid looking at your side of the interactions and […]

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Business Smarts: Elevating the Customer Experience

If you think of some of your recent positive interactions with a business, the majority of the time, this sentiment is created by an excellent customer experience. You felt valued, heard and your needs were catered to often before you had to request it. Similarly, this is what your clients should be enjoying when they […]

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Going Beyond Customer Service: Delivering a Superior Customer Experience to Lawn and Landscape Clients

In the sea of sameness, lawn and landscape companies often highlight their customer service as one of their differentiating factors. However, customer service just scratches the surface of client interactions. “The customer service side is the bare minimum,” says Chris Galluzzo, director of account management for Mainely Grass, based in Bedford, New Hampshire. “You’re doing […]

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Marketing Matters: The Value of Picking a Lane

It’s easy to want to be all things to all people. Especially when you were starting out, how could you possibly say no to paying customers? However, the sooner you find your ideal client base to focus on the better, as making the transition later on will become increasingly harder with a larger organization. Refining […]

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Sealing Profit Leaks: Understanding Consequences of Manual Estimates and Lost Sales Opportunities

Sponsored content by Shiva Dhawan, CEO, Co-founder, Attentive.ai For commercial landscaping businesses, profit leaks often stem up. Two key reasons are inaccurate estimates and the opportunity cost of manual sales processes. The former risks the viability of each project, while the latter squanders precious time that could be spent securing new business. But identifying these […]

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Business Smarts: Tapping Into Property Managers’ Perspective When Selling

Property managers are the decision-makers for many commercial landscape accounts, so if you’re wondering how you can successfully impress them and close deals with them, take some time to step into their shoes.   One of the easiest ways to discover what matters most to property managers is to reflect on what causes a prospect […]

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