SEO Archives - The Edge from the National Association of Landscape Professionals

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SEO

AI Versus SEO: Why Search Is Far From Dead

If you’ve noticed a steep drop in your web traffic since the addition of AI tools, you may be wondering if SEO is no longer relevant. Chad Diller, CEO of Landscape Leadership, argues that search is still the backbone of online discovery. ā€œAI is not killing SEO,ā€ Diller says. ā€œThere’s been a lot of over-sensationalized clickbait […]

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Attracting Leads: Exploring SEO Efforts for Your Landscape Business

In today’s digital day and age, when you start looking into some of the different methods to reach and attract leads, SEO might be a term that gets thrown around. George Copeland, co-founder and chief innovation officer for Gozango, a lead-generating marketing platform, says depending on the goals of your business, SEO can be a […]

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How I Do It: Creating a Quality Landscape Blog

To blog or not to blog, that is the question. Adding a blog to your lawn or landscape company’s website can help establish your business’s authority as an expert, attract new customers and educate existing clients. However, a landscape blog requires work, focus and commitment before you can reap these benefits. Both Borst Landscape & […]

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What You Need to Know about Web Marketing in 2016

Having a responsive website is a must this year. On a recent webinar, a roundtable of professionals from Market Hardware covered the latest need to know methods to improve your web marketing. Here are a few takeaways: Having a responsive website is a must this year. Prospects are using a wide variety of platforms to […]

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