Magazine Archives - The Edge from the National Association of Landscape Professionals

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The Edge Magazine

What’s Your Story?

Everyone has a story. Your company’s story and how you decide to communicate it can help attract loyal customers and new employees. Especially in the lawn and landscape industry, where there is a lot of competition, your story can help differentiate you from others in your market. You might think you have a story that […]

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Photo: Ruppert Landscape

Building Your Team: How to Avoid Blocks in the Recruitment Funnel

Nothing is more frustrating than having a potential employee disappear before recruitment begins. If interest drops between the application submission and the in-person interview, you should fine-tune your recruitment funnel. Uncovering why your potential hires “ghost” you before they even meet your hiring manager can save you time and help you hire the right people […]

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Photo: Oasis Tree & Turf

Boosting Your Business: Making the Most of Working With a Marketing Firm

There’s no set company size or timeline as to when engaging a marketing firm can benefit your lawn or landscape business. Yet sooner or later, the question of “Do we hire an agency or bring someone in-house?” will arise. Technology is driving rapid changes in marketing – especially when it comes to digital marketing. Depending […]

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Photo: Blades of Green

Utilize NALP Foundation Toolkits to Boost Company Diversity

To support a successful growing company, you need the most capable people on your team, regardless of their age, race, religion, gender or national origin. “In order to be competitive in the ever-changing landscape of business, new ideas, thoughts and ways of doing things need to be embraced and cultivated,” says Angela Hieronimus, director of […]

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Protecting Your Business: How To Create a Comprehensive Crisis Management Plan

Nothing in life is certain and without a crisis management plan in place, particular tragedies and crises can be debilitating for your business. “If you have a vision for your company, then part of the vision should withstand possible scenarios that you’re going to encounter,” says Joe Lewis, LIC, chief operating officer for Yard Solutions, […]

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Innovator Series: Milwaukee Tool Discusses Battery Power and Chainsaws

How does Milwaukee Tool strive to stay innovative? Milwaukee Tool understands that to provide professionals with the best possible solutions to meet their needs day in and day out, we must continue to innovate, continue to develop, and deliver the best possible solutions using the best technology available. Fueling our determination to drive disruptive innovation […]

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How To Create a Corporate Social Responsibility Strategy

The concept of corporate social responsibility (CSR) is to Lead businesses to incorporate social and environmental concerns in its strategies and play a more responsible role in the world. Depending on who you talk with, CSR’s definition will vary, but Warren Gorowitz, director of corporate social responsibility for Hunter Industries, says they see sustainability incorporated […]

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Former NCLC Participant Shares Its Impact on His Career

Jack Pohusky, a crew leader with R.P. Marzilli & Company, Inc., first heard about the National Collegiate Landscape Competition (NCLC) through Penn State’s Horticulture Club. He attended NCLC in 2018 and 2019, where he visited Alamance Community College and Colorado State University, respectively. “I was lucky to attend NCLC and experience two wonderful campuses and […]

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Chalet's e-commerce site helps create a great first impression for customers.

More Than a Landscape Business: How Chalet Evolved Into a Lifestyle Brand

Chalet, based in Wilmette, Illinois, has been in business for 105 years. Yet they don’t let the company’s age keep their brand trapped in the past. “Brand is not just a name of the company, rather it’s an experience that continues to be relevant to our customer’s ever-changing needs,” says Lawson Thalmann, e-commerce and technology […]

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The Agronomist: Dedicate Your Downtime to Careful Planning

Winter…Not the agronomist’s favorite season, at least in the northern states anyway. If it’s not brown, it’s covered in a blanket of white and in either case, it’s frozen solid. This time of year, I love a trip down to Florida for a few days. Speaking of Florida, I headed down to Orlando in early […]

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  • January/February