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When it comes to methods to grow your business, franchising your brand is certainly the road less traveled, but for some owners, this strategy can make all the difference. āFranchising allows us to combine the strength of a nationally recognized brand with the passion and entrepreneurial drive of local independently owned and operating business owners,ā […]
When it comes to lawn care, route density isnāt just a ānice-to-haveā aspect of the business. It plays a direct role in your companyās profitability, efficiency and ability to deliver a better overall customer experience. āWhen your stops are tighter together, your trucks spend less time driving and more time actually servicing customers,ā saysĀ Eric Lehmann, […]
Selling enhancement work isnāt a way to nickel-and-dime your client base; rather, it can serve as a core growth engine that strengthens your customer relationships when approached as a proactive partnership. Tyner Tew, vice president of sales for Bland Landscaping Company, based in Apex, North Carolina, says theyāve sold enhancements since the start of the […]
Thereās a reason why word of mouth is one of the most common ways lawn and landscape companies get new business. While your traditional marketing efforts can convey what sets your business apart, it is often the recommendation from peers that converts leads into customers. āIn or outside of the industry, a company is going […]
It can be easy to stick with the status quo when it comes to your marketing and advertising plans year in and year out, but youāre also missing out on significant ROI if you donāt have a cohesive strategy or arenāt regularly reviewing your marketing initiatives. Similar to only treating a customerās property once a […]
If you offer recurring services like lawn care and landscape maintenance, your company has the opportunity to improve your cash flow by implementing monthly installment payment plans. Rather than only invoicing customers after completing a service, this payment model allows you to spread bills out across the 12 months of the year. āIt helps in […]
What gets measured can be maximized. If your business lacks true visibility into your sales pipeline, itās much harder to know where your team can improve. This is where customer relationship management (CRM) software comes in. This tool can help with streamlining your sales process, tracking customer communication and improving your overall efficiency. However, simply […]
If youāre watching the Super Bowl, or any sporting event for that matter, and you donāt know what the score is, it can be hard to stay engaged. Similarly, it can be difficult for your team to feel like they have a stake in the business when they donāt know how your landscape company is […]
Objections are something your sales team will face on a regular basis as landscape projects call for a significant investment. However, these can turn into lost sales if your sales staff doesnāt know how to address these common objections from customers properly. āAccording to data, 44% of salespeople give up after a single rejection, and […]
Your client always has a budget, and you should, too. While you can operate without one, the sooner you start creating an annual budget, the better. Brian Mark, partner and president of Chris Mark and Sons, Inc., based in Pocasset, Massachusetts, says theyāve been budgeting for the last 10 years and over the past five […]
