Boosting Your Business Archives - The Edge from the National Association of Landscape Professionals

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Boosting Your Business

Boosting Your Business: Keys to Keep Your Culture Strong as You Grow

As a leader, you often define and drive your company’s culture. However, as you grow your business, the sheer number of employees and the geographical spread of your operations will make it far more challenging to have a cohesive culture across locations. Yet, it is not impossible. Many large landscape companies have been able to […]

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Boosting Your Business: The Art of Transitioning Your Customer Base

While you may have started out serving residential clients, at some point, you might decide to focus on commercial properties moving forward. There’s no set company size or length of years of operation that determines when to make this type of transition, nor is it mandatory to make it at all. However, numerous lawn and […]

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Boosting Your Business: Discover the Buzz Behind Offering Mosquito Services

Looking for an additional service line that doesn’t call for a lot of upfront investment and has the potential to make money with existing and new customers? Mosquito control might be an offering to consider. Weed Man added mosquito control services in 2019 and launched the brand Mosquito Hero in 2020. In the U.S., Weed […]

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Boosting Your Business: Leveraging Awards to Attract and Retain Clients

The NALP Awards of Excellence provide an opportunity to recognize your team’s outstanding work on a national level and set your company apart from the competition. “There is a sense of company and individual pride that goes along with awards,” says Danny Stawowczyk, design sales associate for Live Green Landscape Associates, based in Reisterstown, Maryland. […]

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Boosting Your Business: Insider Strategies to Outfit Trailers for Battery-Power Operations

Is your trailer ready for battery-powered equipment? It might seem like a cut-and-dried process to swap out your gas cans for battery packs, but reconfiguring your trailers requires careful thought and consideration to be set up for success. Research Is Key The first consideration is determining how many pieces of battery-powered equipment and batteries each […]

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Boosting Your Business: How to Cater to Younger Generations of Clients

Depending on who you talk to, millennials and younger generations can make up anywhere from 25 to 80 percent of their customer base. While no generation is a monolith and people shouldn’t be stereotyped based on their age, it is important to understand what matters to younger generations as they become a larger section of […]

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Boosting Your Business: The Art of Selling Water Conservation to Commercial Landscape Clients

As a landscape professional, part of your business is utilizing your knowledge and educating your clients on opportunities on their property. One of these opportunities is implementing water conservation initiatives. “I feel in our industry our role is to create demand,” says Chad Sutton, a water resource manager with Gachina Landscape Management, based in Menlo […]

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Boosting Your Business: Making the Most of Working With a Marketing Firm

There’s no set company size or timeline as to when engaging a marketing firm can benefit your lawn or landscape business. Yet sooner or later, the question of “Do we hire an agency or bring someone in-house?” will arise. Technology is driving rapid changes in marketing – especially when it comes to digital marketing. Depending […]

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Boosting Your Business: How Adding Franchises Can Grow Your Revenue

It’s natural to want to grow your business, and frustrating when you are hitting a ceiling. Adding a franchise is one option to help overcome this issue and to scale your company up. “Adding a franchise will boost company revenue significantly if the owner follows the systems and policies in place,” says Josh Wise, CEO […]

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Boosting Your Business: Taking Your Snow Services to the Next Level

If you are in a market with consistent snowfall, you might have added snow removal services initially as a way to keep your crews on over the winter months. However, as the rest of your business grows, you might be looking for ways to take your snow side to the next level. There are a […]

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