enhancements Archives - The Edge from the National Association of Landscape Professionals

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enhancements

Selling Smarter: How Enhancements Can Drive Growth and Retention

Selling enhancement work isn’t a way to nickel-and-dime your client base; rather, it can serve as a core growth engine that strengthens your customer relationships when approached as a proactive partnership. Tyner Tew, vice president of sales for Bland Landscaping Company, based in Apex, North Carolina, says they’ve sold enhancements since the start of the […]

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Stop Sending Enhancement Proposals That Go Nowhere

Finding enhancement work isn’t the hard part for most landscape companies. Getting the client’s approval is.   Two landscape companies can propose the exact same drainage upgrade, but your timing, presentation and follow-through will impact the client’s final decision. Brook Haygood, vice president of sales for Visterra Landscape Group, based in Rosemont, Illinois, says the […]

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Maximizing Revenue and Loyalty: Mastering Landscape Enhancement Upselling Strategies Ā 

Your account managers are incredibly valuable. They have the ability to boost sales and profitability with clients as well as increase their loyalty by selling enhancements. ā€œIt’s all about relationships in our business,ā€ says Ken Thomas, principal with Envisor Consulting. ā€œYour account management team is the face of your company, so it’s important for them […]

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How Exscape Designs added enhancements

How Exscape Designs Boosted Revenue With Enhancements

Novelty, Ohio’s Exscape Designs built a reputation in the area for providing high-quality design/build work. Owner Bill Dysert says it became apparent to his sales team that the company was being overlooked for smaller enhancements. Dysert says many homeowners in the area just saw the company—which performs residential design/build and maintenance work—as beyond their budgets. […]

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