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Selling enhancement work isnāt a way to nickel-and-dime your client base; rather, it can serve as a core growth engine that strengthens your customer relationships when approached as a proactive partnership. Tyner Tew, vice president of sales for Bland Landscaping Company, based in Apex, North Carolina, says theyāve sold enhancements since the start of the […]
Finding enhancement work isnāt the hard part for most landscape companies. Getting the clientās approval is. Two landscape companies can propose the exact same drainage upgrade, but your timing, presentation and follow-through will impact the clientās final decision. Brook Haygood, vice president of sales for Visterra Landscape Group, based in Rosemont, Illinois, says the […]
Your account managers are incredibly valuable. They have the ability to boost sales and profitability with clients as well as increase their loyalty by selling enhancements. āIt’s all about relationships in our business,ā says Ken Thomas, principal with Envisor Consulting. āYour account management team is the face of your company, so it’s important for them […]
Novelty, Ohio’s Exscape Designs built a reputation in the area for providing high-quality design/build work. Owner Bill Dysert says it became apparent to his sales team that the company was being overlooked for smaller enhancements. Dysert says many homeowners in the area just saw the companyāwhich performs residential design/build and maintenance workāas beyond their budgets. […]