ELEVATE session Archives - The Edge from the National Association of Landscape Professionals

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ELEVATE session

How to Start Applying Regenerative Landscape Practices in the Field

Have you noticed more ā€˜dirt’ and less ā€˜soil’ on your sites, despite applying all the fertilizers, herbicides and growth inhibitors recommended by the industry? If you want to reduce your inputs and associated costs while improving results in the landscape, it’s a good idea to consider incorporating regenerative practices into your work. ā€œLandscaping has slipped […]

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Designing a Fail-Safe Client Experience: Building Consistency, Trust and Long-Term Loyalty

You’re never judged just by your finished project. Clients frequently determine the value of your work by the entire experience they have interacting with you, which is why it is so critical to fail-safe the customer journey. ā€œWe all know what it feels like to have this great work, do this really great project, and […]

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Scaling Without Losing the Soul of Your Business

As your company grows, it can feel inevitable to lose small bits and pieces that make up the soul of your business, but this doesn’t have to be the case. Focal Pointe, based in Caseyville, Illinois, grew more than 200% in three years without sacrificing their culture, values and customer experience that fueled their growth […]

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The Organic Growth Engine: Building a Company-Wide System to Scale Commercial Maintenance Revenue

Does your company’s growth rest on the shoulders of one or two individuals, or is it something your entire team is driving towards? Without a system in place to recognize, capture and act on opportunities, your team can easily walk past various forms of growth on properties every day. ā€œCommercial landscape companies have hundreds of […]

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Competing Against Private Equity-Backed Companies: A Roadmap for Success

It can feel like the odds are not in your favor when your business is competing against other operations that are private equity-backed, yet this position does offer you some unique advantages. ā€œPrivate equity has invested hundreds of millions of dollars in landscape companies,ā€ says Greg Herring, founder and CEO of The Herring Group. ā€œThat reality […]

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Profit Carnage: The Financial Truths Killing Your Business

Are you running the business based on your bank balance and intuition, or do you know your actual job-costed financial data? ā€œOwners usually know how many crews they have, how busy the schedule looks, whether the phone is ringing, but they usually can’t answer what 20% of customers generate 80% of their profit or what […]

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Creating Effective Front-Line Incentive Plans Ā Ā 

If you want to change what happens on a property, you have to change what the person standing on the property is focused on and rewarded for. This is where front-line incentive programs come in. ā€œBase pay buys the job,ā€ says Joe Socolof, COO of Landscape Workshop. ā€œIncentives don’t buy effort; they direct attention. A […]

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Culture Is No Accident: Why Designing an Intentional Culture Is Critical to Your Business Growth

This information came from a session during the 2025 ELEVATE conference and expo. Don’t miss ELEVATE in Tampa, Florida, on Nov. 8-11, 2026. Company culture isn’t an optional aspect of your business. It already exists whether you put effort into shaping it or not. The question is, do you have work culture that complements your personal values? […]

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Harnessing the Power of Generative AI: A Comprehensive Guide

This information came from a session during the 2025 ELEVATE conference and expo. Don’t miss ELEVATE in Tampa, Florida, on Nov. 8-11, 2026. AI has become ubiquitous and almost every form of software now offers some type of internal AI integration. Yet if you’re one of the landscape companies that have been wary about whether this technology […]

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Quality Matters: Creating Quality Standards You Can Train Your Team To

This information came from a session during the 2025 ELEVATE conference and expo. Don’t miss ELEVATE in Tampa, Florida, on Nov. 8-11, 2026. The quality of your work is one of your best forms of advertising, but it is also the first thing that starts slipping as you grow. This is why developing a training program that […]

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