business smarts Archives - The Edge from the National Association of Landscape Professionals

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business smarts

Business Smarts: Sales Process Strategies to Keep the Ball Rolling

Ever wondered if your sales process is too slow or if your salespeople need to be more direct with their prospects? Time is money, so it’s natural to want your sales team to be as efficient as possible when moving a lead through your sales funnel. However, if you serve the residential design-build market, you […]

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Common Stalling Points and Solutions For Closing Sales with Design-Build Customers

If you frequently deal with clients who reach the end of the sales process but can’t seem to sign the dotted line, this can significantly impact your work pipeline. Having a poor closing rate can be due to a number of different factors. Some reasons can be out of your control, but others you can […]

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Are You Conducting Effective Sales Conversations?

It can be frustrating when you meet with lead after lead, but hardly any of them pan out into actual sales. It can be tempting to just blame it on wishy-washy consumers who aren’t ready to commit to a serious investment. However, that enables you to avoid looking at your side of the interactions and […]

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Business Smarts: Elevating the Customer Experience

If you think of some of your recent positive interactions with a business, the majority of the time, this sentiment is created by an excellent customer experience. You felt valued, heard and your needs were catered to often before you had to request it. Similarly, this is what your clients should be enjoying when they […]

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Business Smarts: Dealing with Disagreements in the Family Business

Families are complicated and when you throw in running a business, it can make things even more challenging. However, many family-owned lawn care and landscape businesses are able to thrive because of how they handle and overcome disagreements. Check out their advice on dealing with disputes and other advice for successfully running a business with […]

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Business Smarts: Balancing Family Bonds While Running Your Landscape Company

The idea of a family business can be appealing if you’re looking for a partner you can trust but this model also comes with its own set of nuances and pitfalls to be mindful of.   “Having your own family members involved and engaged, it’s really special,” says Miles Kuperus Jr., founder and CEO of […]

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Business Smarts: Tapping Into Property Managers’ Perspective When Selling

Property managers are the decision-makers for many commercial landscape accounts, so if you’re wondering how you can successfully impress them and close deals with them, take some time to step into their shoes.   One of the easiest ways to discover what matters most to property managers is to reflect on what causes a prospect […]

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Business Smarts: Aligning Your Landscape Company with Property Managers’ Needs and Preferences

Property managers have plenty of commercial landscape companies to choose from, so how do you stand out? It can be a hard market to break into, but it comes down to building strong relationships. Check out some of the ways to strengthen your relationship with property managers. Property Manager Preferences While communication is a priority […]

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Business Smarts: Methods for Encouraging Customer Prepay

When you started your lawn care or landscape maintenance business, chances are the last thing on your mind was how you’d handle customers who pay late, or worse, not at all. With cash flow always being a major concern, delinquent payments are an additional stressor you don’t want to deal with. One of the ways […]

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Boosting Productivity: The Roles and Traits of an Executive Assistant

An executive assistant can be a godsend to your landscape or lawn care company if you hire the right fit and define their role well. One big question is when you should add an assistant. This is mostly a case-by-case situation. Taylor Milliken, owner and president of Milosi, based in Hendersonville, Tennessee, says it depends […]

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