How I Do It Archives - The Edge from the National Association of Landscape Professionals

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How I Do It

How I Do It: Turning a Teenage Side Hustle Into a $2 Million Business

Aidan Friel, president and CEO of Blue River Landscape & Design, based in Bridgeport, Pennsylvania, was 15 when he started his company in 2021 and made $60,000 in annual revenue in his first year. Now at 20 years old, his business is projecting around $2 million in annual revenue. Like many others in the industry, […]

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How I Do It: Using Japanese Principles to Create More Meaningful Landscapes

After 30 years of designing landscapes, Tom Lupfer was getting bored. ā€œThere are only so many ways to arrange plants, patios, and retaining walls before everything starts feeling familiar,ā€ says Lupfer, president of Lupfer Landscaping, based in Lyons, Illinois. ā€œI wanted a deeper meaning behind what I was doing.ā€ While reading Matsuo BashÅā€™s poetry, Lupfer realized the […]

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Lessons from 2008: How to Build a Landscape Company That Can Weather Economic Uncertainty

Hard times can seem a lot less intimidating if you’ve weathered similar storms before. However, if your business is on the newer side, chances are your company didn’t even exist during the Great Recession. While the current economic situation isn’t quite as bad as in 2008, some landscape companies are already seeing clients delay enhancements, […]

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How I Do It: Adding a Director of Purpose

Focal Pointe, based in Caseyville, Illinois, has been growing at a rapid pace and to ensure the brand’s purpose of beautifying the world and enriching lives stays strong as well, they have created the director of purpose role. ā€œWe just want to have an impact on lives, and that’s really hard to do over four […]

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How I Do It: Attracting Promising Candidates with An Apprenticeship Program

How often have you had to pass on a promising job candidate due to their lack of experience? One way Ryan Lawn & Tree, based in Merriam, Kansas, has addressed this common challenge is with their apprenticeship program. Launched in 2021, this program is designed to serve as a talent pipeline that supports the company’s […]

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Hiring Smarter: The Case for Working Interviews

How many times has this happened to you? You interview a candidate who checks all of your boxes and answers the questions perfectly. Yet when they join your company, you quickly discover they lack the work ethic and team skills needed to succeed in the field. This can be a frustrating, but common phenomenon in […]

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How I Do It: Creating a Foreman Fast Track Program

If you want to attract leaders to your organization, outlining a viable career path for them from the start is one key to success. This is one of the benefits Weller Brothers Landscape Professionals, based in Sioux Falls, South Dakota, has reaped through their Foreman Fast Track program. The FFT program provides clear growth opportunities […]

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How I Do It: Helping Employees Through Life’s Challenges With a Dedicated Hope Advisor

Stressors often originate outside of work, but they can easily stick with employees on the job and have a direct impact on their overall well-being, safety and productivity. In an effort to combat stress and to make their team members’ lives a little bit better, Pro Cutters Lawnscapes, Inc., based in Conyers, Georgia, added the […]

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How I Do It: Creating a Strong Leadership Bench

Promoting employees from within can greatly strengthen your company, but this can only occur if you are building out your team members’ leadership skills. This is what prompted LandCare, headquartered in Frederick, Maryland, to launch their Accelerated Leadership Development Program in October 2024. ā€œSustainable growth requires a strong bench of leaders who are ready to […]

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How a Perpetual Purpose Trust Works in a Landscape Company

If as an owner, you don’t like the idea of your company’s culture and purpose changing after you sell the business, you’re not alone.   This is what prompted Dave Mazanowski, founder of Mainscape, based in Fishers, Indiana, to establish a purpose trust to sustain the company’s mission and vision in perpetuity. ā€œWhen you’re with […]

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