company purpose Archives - The Edge from the National Association of Landscape Professionals

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company purpose

How I Do It: Adding a Director of Purpose

Focal Pointe, based in Caseyville, Illinois, has been growing at a rapid pace and to ensure the brand’s purpose of beautifying the world and enriching lives stays strong as well, they have created the director of purpose role. ā€œWe just want to have an impact on lives, and that’s really hard to do over four […]

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Discover Your Why and the Power of Playing Offense at Leaders Forum

If you are an executive in the landscape industry, you don’t want to miss this year’s Leaders Forum and keynote speaker from Feb. 1-4, 2023, in Maui, Hawaii. Not only will you have the opportunity to network with your peers, but Paul Epstein, chief purpose advisor for the WHY Institute, will also lead two sessions […]

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The Importance of Knowing Your Why

You know what your company does and how you do it, but have you taken the time to figure out your why? The why of your company should be inspirational, specific to your organization and help every employee understand how what they do is contributing to your company’s purpose. ā€œWhy ask why?ā€ says Pam Dooley, […]

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