ELEVATE Archives - The Edge from the National Association of Landscape Professionals

We recently updated our Privacy Policy. By continuing to use this website, you acknowledge that our revised Privacy Policy applies.

ELEVATE

How to Start Applying Regenerative Landscape Practices in the Field

Have you noticed more ā€˜dirt’ and less ā€˜soil’ on your sites, despite applying all the fertilizers, herbicides and growth inhibitors recommended by the industry? If you want to reduce your inputs and associated costs while improving results in the landscape, it’s a good idea to consider incorporating regenerative practices into your work. ā€œLandscaping has slipped […]

Read More

Designing a Fail-Safe Client Experience: Building Consistency, Trust and Long-Term Loyalty

You’re never judged just by your finished project. Clients frequently determine the value of your work by the entire experience they have interacting with you, which is why it is so critical to fail-safe the customer journey. ā€œWe all know what it feels like to have this great work, do this really great project, and […]

Read More

How to Maximize Your Experience at ELEVATE

ELEVATE, presented by NALP and powered by Cat, is more than just a trade show. This event provides landscape professionals with the opportunity to connect with peers from across the country, attend practical education sessions and stay up to date on the latest innovations. ā€œWe understand other people’s challenges from equipment theft to the price […]

Read More

Scaling Without Losing the Soul of Your Business

As your company grows, it can feel inevitable to lose small bits and pieces that make up the soul of your business, but this doesn’t have to be the case. Focal Pointe, based in Caseyville, Illinois, grew more than 200% in three years without sacrificing their culture, values and customer experience that fueled their growth […]

Read More

The Organic Growth Engine: Building a Company-Wide System to Scale Commercial Maintenance Revenue

Does your company’s growth rest on the shoulders of one or two individuals, or is it something your entire team is driving towards? Without a system in place to recognize, capture and act on opportunities, your team can easily walk past various forms of growth on properties every day. ā€œCommercial landscape companies have hundreds of […]

Read More

Stop Blending In: How Clear Positioning Attracts Better Landscaping Clients

If you removed the name of your company from your website and replaced it with a competitor’s, would the claims made still be true for that business? If so, chances are your organization isn’t leaning into your clear positioning statement. ā€œMost companies don’t struggle because they aren’t good at what they do,ā€ says Katy Doss, […]

Read More

Competing Against Private Equity-Backed Companies: A Roadmap for Success

It can feel like the odds are not in your favor when your business is competing against other operations that are private equity-backed, yet this position does offer you some unique advantages. ā€œPrivate equity has invested hundreds of millions of dollars in landscape companies,ā€ says Greg Herring, founder and CEO of The Herring Group. ā€œThat reality […]

Read More

Profit Carnage: The Financial Truths Killing Your Business

Are you running the business based on your bank balance and intuition, or do you know your actual job-costed financial data? ā€œOwners usually know how many crews they have, how busy the schedule looks, whether the phone is ringing, but they usually can’t answer what 20% of customers generate 80% of their profit or what […]

Read More

Gain Growth Strategies from Sunrise Landscape During On Tour at ELEVATE

If you want to go behind the scenes with a landscape company that has grown rapidly from a single-location landscape construction provider to a multi-site operation offering landscape maintenance, you don’t want to miss On Tour held during ELEVATE, presented by NALP and powered by Cat. This exclusive facility tour with Sunrise Landscape, based in Tampa, […]

Read More

ELEVATE Offers Value at Every Stage of Growth

When you are trying to be strategic about where you’ll get the most ROI out of the events you choose to attend, it can be daunting to know for certain which ones cater to your specific revenue size. WithĀ ELEVATE, presented by NALP and powered by Cat, you don’t have to worry about this, as this […]

Read More