ELEVATE Archives - The Edge from the National Association of Landscape Professionals

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ELEVATE

The Organic Growth Engine: Building a Company-Wide System to Scale Commercial Maintenance Revenue

Does your company’s growth rest on the shoulders of one or two individuals, or is it something your entire team is driving towards? Without a system in place to recognize, capture and act on opportunities, your team can easily walk past various forms of growth on properties every day. ā€œCommercial landscape companies have hundreds of […]

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Stop Blending In: How Clear Positioning Attracts Better Landscaping Clients

If you removed the name of your company from your website and replaced it with a competitor’s, would the claims made still be true for that business? If so, chances are your organization isn’t leaning into your clear positioning statement. ā€œMost companies don’t struggle because they aren’t good at what they do,ā€ says Katy Doss, […]

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Competing Against Private Equity-Backed Companies: A Roadmap for Success

It can feel like the odds are not in your favor when your business is competing against other operations that are private equity-backed, yet this position does offer you some unique advantages. ā€œPrivate equity has invested hundreds of millions of dollars in landscape companies,ā€ says Greg Herring, founder and CEO of The Herring Group. ā€œThat reality […]

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Profit Carnage: The Financial Truths Killing Your Business

Are you running the business based on your bank balance and intuition, or do you know your actual job-costed financial data? ā€œOwners usually know how many crews they have, how busy the schedule looks, whether the phone is ringing, but they usually can’t answer what 20% of customers generate 80% of their profit or what […]

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Gain Growth Strategies from Sunrise Landscape During On Tour at ELEVATE

If you want to go behind the scenes with a landscape company that has grown rapidly from a single-location landscape construction provider to a multi-site operation offering landscape maintenance, you don’t want to miss On Tour held during ELEVATE, presented by NALP and powered by Cat. This exclusive facility tour with Sunrise Landscape, based in Tampa, […]

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ELEVATE Offers Value at Every Stage of Growth

When you are trying to be strategic about where you’ll get the most ROI out of the events you choose to attend, it can be daunting to know for certain which ones cater to your specific revenue size. WithĀ ELEVATE, presented by NALP and powered by Cat, you don’t have to worry about this, as this […]

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ELEVATE 2026 Raises The Bar for Peer-Driven Insights and Real-World Solutions

Secure your spot today for ELEVATE, presented by NALP and powered by Cat, as registration is now open. This year’s event will be held in Tampa, Florida, from Nov. 8-11, 2026. ELEVATE is evolving, and this year features numerous new events and elements to take the landscape industry’s premier conference to the next level. ā€œIf […]

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ELEVATE 2025 Ignites Innovation, Connection, and Growth in Phoenix

Attendees who journeyed out West to Phoenix, Arizona, for ELEVATE, presented by NALP and powered by Caterpillar,Ā on Nov. 2-5, 2025, were not disappointed as the event was full of education, innovations and connection. ā€œI continue to be impressed with the diversity of topics, and then also the diversity in attendees and different positions that people […]

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ELEVATE Opening Main Stage Speaker Describes What Makes a True Hero

What does a hero look like? You may picture a military service member, a nurse, a first responder or even Superman. One common saying is that heroes are ordinary people who do extraordinary things. Opening Main Stage speaker Kevin Brown, author of The Hero Effect, argued that heroes are extraordinary people who choose not to do […]

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What Kind of ELEVATE Expo Attendee Are You?

One major aspect of ELEVATE, presented by NALP and powered byĀ Cat, is the Expo, where you can have meaningful connections with vendors who have the latest innovations to offer. Take the quiz below to see what type of attendee you are as well as a tailored tip to your style. Don’t miss ELEVATE in Phoenix, […]

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