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It’s often said it’s easier to sell services to your existing clients, rather than finding all new ones. This is why upselling is so profitable as you are simply asking a customer if they want to add on another service to the existing ones you’re providing. While you might be reluctant to upsell out of […]
Whether you’re just starting out with your new company or you’ve been in the industry for years, everyone can benefit from the guidance and advice of a mentor. Mentors can provide practical knowledge that you don’t have to learn the hard way and can be a reliable second opinion if you’re looking for someone to […]
Guest Content Statistics show that today’s consumer does more than two months of online research before ever contacting a company directly. Realizing that a large portion of the sales process is achieved before that first contact, leading landscape companies are building out their digital sales processes and prequalifying machines, by creating content that aligns to […]
If your employees’ performances have been mediocre you might think conducting annual performance reviews will help. Neal Glatt, managing partner of GrowTheBench.com, argues annual performance reviews shouldn’t be conducted at all. He instead encourages companies to conduct weekly coaching sessions with their employees. “Do you really think a one-hour conversation can impact a year’s worth […]
Zack Stratton, CEO & president of Stratton & Brätt Landscapes, says he has dirt in his blood. Stratton’s ancestors started fruit farming in the early 1900s and by the 1960s his grandfather started doing golf course installations and maintenance. Growing up, Stratton worked on the family’s fruit farm and helped maintain the golf course. The […]
Blades of Green recently shared some of the things that make their company tick during the virtual On Tour event. To view the whole On Tour video, click here. Blades of Green, based in Edgewater, Maryland, serves more than 10,000 clients with more than $12.5 million in revenue. The company started in 1989 as a […]
2021 is right around the corner and many are eager to leave 2020 far behind. With this new year comes a fresh start and the opportunity to set new resolutions. Often New Year’s resolutions are mocked since after the first few weeks of January, they have already been forgotten or abandoned. However, this doesn’t have […]
Guest Content Online lead generation for landscaping businesses has reached a new peak. For those planning next season’s marketing strategy, Google has added landscape service categories to its Local Service Ads program! Local Service Ads (LSA) are triggered when a consumer searches for a local service on Google. These are the paid ads showing up […]
If you are wanting to grow your business, franchising your operations is one route to consider. This is a path that calls for careful consideration but can be the right fit for your company if it lines up with your goals. Questions to Ask There are many questions you need to ask to determine if […]
Lawn care and landscaping were deemed an essential service early on during the pandemic, but the niche interior plantscaping has faced its own challenges due to its indoor nature. While working outside has been seen as a low-risk activity, concerns over having too many people together inside has caused companies to shift to full-time remote […]