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Finding enhancement work isnāt the hard part for most landscape companies. Getting the clientās approval is. Two landscape companies can propose the exact same drainage upgrade, but your timing, presentation and follow-through will impact the clientās final decision. Brook Haygood, vice president of sales for Visterra Landscape Group, based in Rosemont, Illinois, says the […]
Account managers are the backbone of Visterra Landscape Group, based in Rosemont, Illinois. Because these team members are critical for retaining customers and increasing margins, the company decided that one of their core focuses will be providing their account managers with more resources. āI think as an industry as a whole, we have lacked providing […]
When Stuart Ward, owner and general manager of Buckhead Landscape and Design, based in Chamblee, Georgia, started looking for a salesperson several years ago, he realized they did not have a defined sales process in place. āTo bring in a salesperson who may or may not be from the industry, who probably didn’t have any […]
If youāve been experiencing fewer leads or a longer sales process following the COVID boom, youāre not alone. One way to speed up your sales process is to tap into ChatGPT. āA lot of sales is meeting with people, asking them questions, organizing what they tell you, and then formulating a proposal,ā says Jack Jostes, […]
Win-back campaigns can be a powerful tool for your company when youāre trying to grow your customer base. āOur win-back campaigns allow our close rate percentage to be in the 80%+ range,ā says Mary Grace Shisler, marketing leader for Ziehler Lawn Care, based in Centerville, Ohio. āThis is a similar sales close rate as our […]
Your sales donāt have to be limited by seasonal or economic challenges. By creating a structured, repeatable and adaptable sales plan, you can build sustainable business growth. āWithout structure, sales teams operate reactively,ā says Bill Benoit, VP of sales and marketing for The Integra Group. āA repeatable process ensures consistency, and adaptability is critical in […]
Itās well-known that it is more expensive to acquire new customers compared to retaining your existing ones, but what about when you try to win back former clients? Mary Grace Shisler, marketing leader for Ziehler Lawn Care, based in Centerville, Ohio, says it is generally easier to regain former clients versus bringing in brand new […]
When Green Lawn Fertilizing, based in West Chester, Pennsylvania, was looking to scale up the business eight years ago, they decided to invest in their residential outside sales team. Now, their door-to-door sales are up 100%+ year over year. Patrik Khosrowabadi, market sales director for Green Lawn Fertilizingās West Chester branch, says that their outside […]
As a landscape company owner, you know how to sell your products, perform top-notch services and deliver award-winning outdoor spaces. However, in todayās multigenerational marketplace, achieving success is about more than just āwalking the walkāā itās also about ātalking the talkā and tailoring that talk to each of your customers. Whether you’re working with a […]
Value is often the result of the customer journey, but there are many ways to add value before a client agrees to work with you. Prospective clients have many options when choosing lawn care, so it’s important to stand out from the beginning. Here are five ways to add value before they buy. Establish Trust […]
