Sales Archives - Page 2 of 4 - The Edge from the National Association of Landscape Professionals

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Sales

The Value of Utilizing Design Questionnaires

If you specialize in design/build services, you know there’s often a lot of due diligence upfront. Design discussions are necessary to create a space that meets the needs of the clients. They can also help you determine if a lead is a good fit for your company. One tool that can help streamline this process […]

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Dialing In Sales: Leveraging Data to Win More Bids and Improve Closing Rates

Do you know who your top performers are on your sales team? Or is it more of a grey area that lacks the necessary accountability to identify those who may be missing the mark? Tracking the right metrics can help give you more insight into who might need more assistance and ultimately result in improved […]

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Technically Speaking: Offering Seasonal Promotions to Clients

Winter may be a downtime, but it’s also the chance to offer seasonal promotions to your clients. These extra services create more revenue streams while retaining your clients and sharing your full range of services. Lauren Hoogewind, marketing director at Designs by Sundown, based in Littleton, Colorado, shares tips on offering these promotions to clients. […]

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Keys to Effective Sales Role-Playing and Scenarios to Practice

Role-playing with your sales team is an excellent tool to hone their skills and build more confidence. Yet this practice can easily go off the rails and become a waste of time if not executed effectively. ā€œYou’re teaching your techs the proper way to handle different projects and using materials and fertilizers and weed control […]

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Boosting Your Business: Mastering the Art of Overcoming Sales Objections

Objections are something your sales team will face on a regular basis as landscape projects call for a significant investment. However, these can turn into lost sales if your sales staff doesn’t know how to address these common objections from customers properly. ā€œAccording to data, 44% of salespeople give up after a single rejection, and […]

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Practice Makes Perfect: How Role-Playing Boosts Your Sales Team’s Performance

Sales is a competition that requires practice. Just like how a professional sports team trains regularly, having your sales team practice role-playing can increase their success. ā€œYou want to practice in a controlled environment where you can pause, you can go back, you can rewind, you can fail, and it’s not going to affect the […]

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How to Tap Into The Revenue Generating Trio

Tired of how the traditional sales model commoditizes your lawn and landscape services? You can revolutionize your sales strategy by emphasizing service through your revenue-generating trio. This trio are your sales representatives, field technicians and customer service managers. ā€œAmericans want a positive experience, and they want to be catered to, and they want it all […]

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Five Field Trip Insights From Sebert Landscape

For Sebert Landscape, sustainability and success go hand in hand. While visiting the fifth-largest commercial landscape contractor in the Midwest, attendees were able to gather multiple takeaways touring their facilities during the NALPĀ Field TripĀ on Sept. 17-18. Based in Bartlett, Illinois, Sebert Landscape was founded in 1985. The company specializes in commercial landscape maintenance, installation, enhancements […]

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Maximizing Revenue and Loyalty: Mastering Landscape Enhancement Upselling Strategies Ā 

Your account managers are incredibly valuable. They have the ability to boost sales and profitability with clients as well as increase their loyalty by selling enhancements. ā€œIt’s all about relationships in our business,ā€ says Ken Thomas, principal with Envisor Consulting. ā€œYour account management team is the face of your company, so it’s important for them […]

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Generating Customer Satisfaction by Mastering the Client Conversation

An order maker, or a client representative, is someone who is always looking for opportunities to enhance client properties. This starts with understanding the client’s wants and needs. You can uncover these by viewing their inspirations on Pinterest and asking lots of questions. ā€œWhat are your hot buttons?ā€ Marty Grunder, president and CEO of Grunder Landscaping […]

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