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Have you noticed more ādirtā and less āsoilā on your sites, despite applying all the fertilizers, herbicides and growth inhibitors recommended by the industry? If you want to reduce your inputs and associated costs while improving results in the landscape, itās a good idea to consider incorporating regenerative practices into your work. āLandscaping has slipped […]
ROI is critical when advertising because, obviously, you always want to get the most bang for your buck. Yet in a recent study by Lachi Media, it was found that many home service businesses generate less gross profit per $1 on ad spend when their advertising focuses on leads and calls when using Google Ads […]
For many consumers, sustainability has become a buzzword with only a vague idea surrounding it. Yet the environmental impact landscape companies make is powerful, and these efforts should be shared in an authentic way. āSustainability is a part of a much more textured conversation, and I’d say what we’re really doing here, sustainability is a […]
Buying or selling a landscape company is complex enough on its own, but one element that can easily be overlooked early on is the question of who owns the businessās real estate after the transaction is complete. How Real Estate Affects the Deal In this industry, itās very common for landscape company owners to either […]
There is no shortage of data you can track when it comes to your business. Each point of information provides insight into different aspects of your operations, but more data doesnāt automatically equal better performance for your company. What matters is selecting useful metrics that can be actively managed as KPIs and communicating these numbers […]
Youāre never judged just by your finished project. Clients frequently determine the value of your work by the entire experience they have interacting with you, which is why it is so critical to fail-safe the customer journey. āWe all know what it feels like to have this great work, do this really great project, and […]
Requesting a deposit before starting on a clientās project does more than just provide cash to cover the costs youāre about to incur. It also indicates mutual investment. āIt shows the client’s serious,ā says Rob Ambler, president ofĀ Ambler Industries, based in Furlong, Pennsylvania. āThey understand that there’s the financial commitment to it, and then we […]
Lawn and landscape companies have a unique storytelling opportunity with their services as the work they do leaves a positive impact on the environment. Oftentimes, responsible landscape practices get compressed into the concept of sustainability, which can easily be glossed over or not fully understood by customers. āI think that we sometimes reduce this to […]
If your clientsā cool-season lawns appear to have been burned to a crisp during this summerās brutal heat, the fall months are an opportune time to go beyond just repairing the damage. Cool-season grasses like Kentucky bluegrass, tall fescue, fine fescue and perennial ryegrass are prone to go dormant during the summer. Yet with the […]
As your company grows, it can feel inevitable to lose small bits and pieces that make up the soul of your business, but this doesnāt have to be the case. Focal Pointe, based in Caseyville, Illinois, grew more than 200% in three years without sacrificing their culture, values and customer experience that fueled their growth […]
