Social media can be daunting for landscape and lawn care companies, especially when you plan to start using a platform for business purposes rather than personal ones. Yet it can also be a powerful marketing tool when used effectively. Each social media platform comes with its own nuances, benefits, downsides and audiences. Like any other […]
Excerpted from the July/August issue of The Landscape Professional magazine Rolling into the dog days of summer, heat will be a constant factor your crews out in the field will face. When the human body is unable to maintain a normal temperature, heat illnesses can occur and may result in death. Workers can become overheated […]
In the seventh episode of the Growing in the Green Industry Podcast, hosts Miles Kuperus III, system architect at Include Software, Neal Glatt, managing partner of GrowTheBench, Brett Lemcke, VP of R.M. Landscape, and Luke Melograno, production coordinator at Mariani Landscape spoke with Frank Mariani, CEO of Mariani Landscape. Mariani Landscape was founded in 1958 by Mariani’s […]
Many companies, regardless of the industry they’re in, tout their customer service as a reason why consumers should choose them over others. Yet have you taken the time to evaluate your customer service to ensure you’re backing up your claims? There’s the common saying that the customer is always right, but there’s far more to […]
Rebranding is a tricky business, especially if customers are familiar with your company’s name, but sometimes it is necessary. CM’s Outdoor Solutions Group, based in Omaha, Nebraska, went through a rebrand last year when they decided their former name no longer reflected the breadth of their service offerings. “Our previous name was CM’s A Cut […]
Ideal Landscape Group, based in St. Louis, Missouri, has been using the H-2B program for close to 15 years. The company typically requests 45 visas. In 2019, only 25 percent or less of the companies in the St. Louis area that use the H-2B program received their workers. “We were fortunate enough to get them,” […]
Joe Gonzalez has had a successful career spanning everything from finance to fashion before purchasing a small landscaping business in 1990 to build on a dream of owning his own company. His focus on customer service has helped grow that business — which rebranded as ArtisTree Landscape Maintenance & Design in 2005 — from a […]
Diversity makes companies stronger. That’s why the National Association of Landscape Professionals is launching an industry-wide discussion about how we can proactively encourage and support greater diversity in the industry. Find out how these companies achieve success through inclusive corporate cultures. Why Diversity Matters “The more diverse we are, the better we can be as […]
In the fifth episode of the Growing in the Green Industry Podcast, hosts Miles Kuperus III, system architect at Include Software, Neal Glatt, managing partner of GrowTheBench, and Brett Lemcke, VP of R.M. Landscape spoke with Phil Harwood, a managing partner of GrowTheBench.com, an online resource for green industry education and employee development. GrowTheBench, founded and […]
Finding employees is one of the hardest parts about being a landscape business owner. The good news: A 2017 IBIS World study reported steady growth in the housing and property markets over the past five years, resulting in greater demand for landscape industry workers. Similar trends are expected into 2023 as residential and commercial construction […]