With 43 years in the industry, Ken Taylor, CLP, sales manager, corporate business division, John Deere, has seen the industry evolve in some very exciting ways. Though he got his start with Outboard Marine Corporation—a multi-billion-dollar Fortune 500 company that manufactured boat motors—Taylor says his future was actually on land and not “on water” as […]
If you’re struggling with finding and keeping employees right now, you aren’t alone. The lawn and landscape industry is facing a significant shortage of qualified workers and it seems that everyone is vying for the same people. In your own local market, you might feel as though the best workers get gobbled up by another […]
What makes your business successful? Ask any leader or business owner this question and they will tell you, in a word: people. Good people fuel your business success. And in the service industry, people are everything because your offering is high-quality only if the individuals delivering what you promise are trained, skilled and adhere to […]
In this era of labor shortages within the lawn and landscape industry, many companies are looking to connect with students before they make their career choices. Traditionally, that has meant working with local colleges. But LandCare has found that connecting with high schools may be even more impactful. After all, there are many students who […]
Do you ever wonder how successful you are at reaching new landscape customers? In this competitive industry, you know that converting prospects to leads is vital to your success. But are you still focusing most of your marketing efforts on talking about how great your company is? Then you probably aren’t making nearly as many […]
A website is one of the best and most cost-effective ways to market your lawn and landscape business. This is why updating your website to keep it relevant and fast is vital for business growth. Trends in web design change almost daily, so it’s good to keep up with them. Additionally, search engines like Google […]
Did you know that the third Thursday of every quarter is Get to Know Your Customers Day? This day reminds businesses to reach out to clients and get to know them better. When businesses get to know their customers, they also learn what they need to grow their businesses. With the advent of the Internet […]
What’s the life blood of any lawn and landscape business? Cash flow. You use the money that comes in from customers or other means to buy equipment, and pay expenses and employees. Of course, you want positive cash flow, which allows you to make new investments, such as hiring more employees or opening another location. […]
While national data shows more students are getting high-school diplomas, college enrollment rates continue to decrease. But some jobs don’t require a college degree. Landscaping is one of them … and it’s trending in 2020. College Attendance Continues to Drop Nathan Grawe, a Carleton College economist based in Minnesota, predicts the college-going population will drop […]
A great landscape needs a great foundation. What’s better than a great foundation? One that has a modern twist via technological advances. That could be why foundational elements combined with new technology are the themes that make up this year’s list of lawn and landscape trends, according to NALP. Crafted using the expertise of professionals across […]