Level Up Archives - The Edge from the National Association of Landscape Professionals

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Level Up

Pictured (left to right) managing partners Patrick Murray and Kenneth Deemer

Level Up: Nothing Is Impossible for Local Roots Landscaping

Our Level Up series shares the strategies that help landscape and lawn care companies get to the next level. The landscape industry was accessible, attractive and profitable to Patrick Murray from an early age, as he had a passion for the outdoors and an entrepreneurial spirit. Murray’s childhood best friend, Kenneth Deemer, helped him run […]

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Level Up: Koehn Outdoor Focuses on Becoming a Market Leader

Our Level Up series shares the strategies that help landscape and lawn care companies get to the next level. “Business is full-time, not part-time.” David Koehn’s father told him this when he said he wanted to start his own landscaping business on the side. Koehn had grown up working for his father’s construction business in […]

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Level Up: MSNW Group, LLC Thrives With a Culture of Caring

Our Level Up series shares the strategies that help landscape and lawn care companies get to the next level. MSNW Group, LLC, based in Ferndale, Washington, started in 1995 as a small janitorial company. As their clients kept asking them to do more and more services, they ended up adding on landscaping services. Now as […]

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Level Up: Expanding Services Helps Nasim Landscape Double Their Growth

Our Level Up series shares the strategies that help landscape and lawn care companies get to the next level. Niwar Nasim was 10 years old when he moved to the U.S. along with his five siblings and parents as refugees from Kurdistan in Iraq. Nasim’s father was a veterinarian and wanted to get re-established, but […]

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Level Up: Rebranding Aids Aphix, LLC’s Expansion in the Southeast

Our Level Up series shares the strategies that help landscape and lawn care companies get to the next level. From 2020 to 2022, Aphix, LLC, based in Frankfort, Kentucky, grew from a $9 million company to $18 million. They also experienced 80 percent growth from 2021 to 2022. Allen Sweeny, president and CEO of Aphix, […]

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Level Up: Milosi’s Strength Comes From a Growth-Minded Team

Our Level Up series shares the strategies that help landscape and lawn care companies get to the next level. It was the beautiful stripes professional mowing services created that first attracted Taylor Milliken to the landscape industry. He started out mowing lawns with his friend at 15 years old. “I always knew I wanted to […]

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Level Up: ExperiGreen Lawn Care Grows Organically and Through Mergers & Acquisitions

Our Level Up series shares the strategies that help landscape and lawn care companies get to the next level. ExperiGreen Lawn Care, based in Mishawaka, Indiana, was founded in 2016, and since then, the company has grown to around 350 employees. Dana Irwin, vice president of ExperiGreen, has worked for several different lawn companies, including […]

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Level Up: Chip-N-Dale’s Custom Landscaping, Inc. Is Committed To Excellence

Our Level Up series shares the strategies that help landscape and lawn care companies get to the next level. Greg Struhl entered the landscape industry by chance and despite some trials early on, he has shaped Chip-N-Dale’s Custom Landscaping, Inc., based in Las Vegas, Nevada, into a successful business. Previously, he had been working at […]

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Level Up: Education Is Key for Emerald Lawn Care, Inc.

Our Level Up series shares the strategies that help landscape and lawn care companies get to the next level. It was third time’s the charm for Mark Utendorf when he found a career in the landscape industry that he wanted to do for life. Throughout high school and college, he worked for nursery businesses. After […]

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Level Up: Di Stefano Landscaping’s Talented Team Drives Their Success

Our Level Up series shares the strategies that help landscape and lawn care companies get to the next level. Growing up working on his family’s Christmas tree farm and nursery, Chris di Stefano was instilled with a strong work ethic and a love for the outdoors at an early age. While he knew he didn’t […]

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