customer service

3 Key Business Trends Landscape CEOs Will Focus on in 2020

At the CEOs Unplugged panel at NALP’s Leaders Forum in January, six of the lawn and landscape industry’s top CEOs shared business advice with an audience of more than 200 other industry professionals. One question dove into what CEOs will focus on for business improvement in 2020. They highlighted three key business trends. Business Trends […]

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How to Build Better Landscape Customer Relationships

Most lawn and landscape professionals agree that building customer relationships is crucial to recruiting and retaining clients. While it’s common for business owners to focus their resources on gaining new business, building strong relationships with existing clients is important. It can set you up for repeat business. And happy clients also refer your services to […]

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What Your Landscape Customers Really Want to Know

Do you ever wonder how successful you are at reaching new landscape customers? In this competitive industry, you know that converting prospects to leads is vital to your success. But are you still focusing most of your marketing efforts on talking about how great your company is? Then you probably aren’t making nearly as many […]

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Get to Know Your Customers

Did you know that the third Thursday of every quarter is Get to Know Your Customers Day? This day reminds businesses to reach out to clients and get to know them better. When businesses get to know their customers, they also learn what they need to grow their businesses. With the advent of the Internet […]

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How to Better Understand Your Landscape Clients with Customer Profiling

Many sales experts say better understanding your customers is the secret of successful selling. Existing customers are important sources of information. The more you know about them, the more you can target other people like them as new customers and the more you can increase current customers’ spending. Customer profiling enables lawn and landscape professionals […]

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How to Connect With High-End Clients

Selling to—and working with—high-end clients can feel intimidating. But there can be a lot of opportunity in the lawn and landscape market for those who go after it. Dana Davis, owner of Green Point Consulting, has 30 years of experience in the field that includes working with doctors, attorneys, business owners and even the governor. […]

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Gachina Landscape team talks about customer expectations.

How Gachina Landscape Management Aligns Customer Expectations

Sometimes you learn more from mistakes than you do from successes, says H. Jaclyn Ishimaru-Gachina, president and co-founder of Gachina Landscape Management headquartered in Menlo Park, California. That was the case when one of the company’s branches secured a difficult client. While the company was initially quite proud to announce they landed this very large […]

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4 Ways to Handle Negative Customer Reviews

Service customers often rely on the opinions of their family and friends to make purchasing decisions. In fact, Zendesk says 88 percent of customers have been influenced by an online review when deciding what to buy. That’s why getting positive reviews is essential. However, when you open your business to reviews on websites like Yelp […]

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How to Better Manage Negative Customer Reviews

One negative customer review can lose a company 22 percent of its business, according to marketing firm Moz. What’s worse is that four negative customer reviews can chase away 70 percent of potential clients. Those are not positive statistics for any small business, including lawn and landscape companies. Despite the fact that online reviews are […]

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6 Keys to "Extra Mile Service"

As a consumer, we all have minimum expectations from the companies we do business with. But, attaining minimum expectations is not what makes us continue business. At the Account Manager Excellence workshop in Atlanta, Georgia, Ken Thomas and Ben Gandy of Envisor Consulting explained it is the “Extra Mile Service” landscape and lawn care companies […]

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