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As you seek talent to grow the ranks of your company, itās important to understand the growing changes in workforce expectations. Successfully attracting and retaining employees now requires you to go beyond sharing what it is you do. Now, you need to communicate your why, your how, and who makes up your team. Additionally, economic […]
Despite economic predictions for a weaker business cycle in 2026, 42% commercial landscape companies expect the market to improve, and another 38% anticipate it will stay the same as last year, according to Aspire’s 2026 Commercial Landscape Industry Report. This report surveyed more than 1,000 commercial landscaping professionals across the U.S. and delved into their […]
If you had to sum up the plant trends for 2026, you might be better off saying āIt depends.ā More specifically, what clients are prioritizing in their plant palette varies greatly depending on the region. What is consistent is how clientsā plant preferences are being driven by their tolerance for maintenance, climate realities and how […]
An industry that refuses to evolve is one that dies. Thankfully, the landscape industry is not one of these and has changed rapidly even in the past few decades. For instance, in the past, bids were written with pen and paper. Now there is software that can measure properties and send estimates in minutes. Businesses […]
For many in the landscape industry, finding skilled labor remains one of the primary business challenges they face. However, there have been improvements in recruiting efforts as owners have found that a mindset shift is the first step to remedying the situation. āThe last few years, we’ve been focused a lot more on what we […]
In the past, consumers viewed sustainability as a ānice-to-haveā trait of the companies they purchased from, but this perception has shifted over the past few years. According to PwCās 2024 Voice of the Consumer Survey, consumers are willing to pay 9.7% more on average for sustainable products and services, despite concerns about the cost of […]
The World Economic Forum released the Future of Jobs Report 2025, which examines how macrotrends such as technology and the green transition are impacting jobs and skills. One of the most transformative trends has been broadening digital access. 60% of the surveyed employers expect it to transform their business by 2030. Artificial intelligence and information […]
Curious about the state of industry and where things are headed in the near future? Aspire recently conducted an in-depth survey of over 1,000 commercial landscaping professionals nationwide about their outlook on 2025, goals for the year and anticipated risks ahead. 2024 Versus 2025 According to respondents, 2024 was a year of decreased revenue with […]
Futurist Jim Carroll challenged lawn and landscape company leaders to consider where the industry is headed on Jan. 31 during Leaders Forum, presented by NALP and powered by Aspire,Ā at Guanacaste, Costa Rica. He pointed out that the future favors those who are fast, so it is important to understand what are the greatest challenges that […]
Attendees received powerful insights on the next few years ahead as well as leadership advice atĀ Leaders Forum, presented by NALP and powered by Aspire,Ā at Guanacaste, Costa Rica, on Jan. 30. One major aspect highlighted throughout the different presentations was the importance of people and the need to be nimble in the near future. Regulatory Updates […]
