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If most of your business historically comes from word of mouth, it can be hard to see the value in investing in marketing strategies, but these practices can help ensure your pipeline is always full regardless of whether past customers are talking about your landscape business. The good thing is there are numerous marketing channels […]
Just like any other piece of technology, adding a drone to your landscape company’s tools is an investment. If you’re not sure what purposes they could serve in your operations, check out how these landscape businesses have used drones to take their efficiency and accuracy to new heights. Marketing The main reason many landscape companies […]
When looking to attract new clients to your landscape company, chances are many of them are dealing with similar challenges that your existing customers once had. If you are good about seeking customer feedback, you can use their input to help drive your marketing and craft powerful messages that will resonate with your target leads. […]
Landscape design/build work is a highly visual service. Customers often call to boost their curb appeal or create a wow factor in their backyards. Because this service line creates such visually striking differences before and after a job, take advantage of the transformations you’re behind by documenting and marketing them. The Benefits of Before-and-After Shots […]
Generating leads is a critical aspect for any lawn and landscape company. As you progress through different phases of the business life cycle, the best method for generating these leads will evolve as well. In your startup phase, typically the first two years of the business, you are best served by networking and establishing your […]
It’s easy to want to be all things to all people. Especially when you were starting out, how could you possibly say no to paying customers? However, the sooner you find your ideal client base to focus on the better, as making the transition later on will become increasingly harder with a larger organization. Refining […]
When you’re trying to provide your customers with a lush lawn for their property, one tool that can aid in this effort is aeration. The challenge is selling the service to customers who may not understand the purpose or benefits of aeration. Aeration helps reduce soil compaction. It also allows water, oxygen, and fertilizer to […]
Guest post by Robert Murray with Intrigue Media Marketing. Everyone has an opinion. Some are good, most are not, and few are backed by data and facts. So, how do you figure out who to trust and what to do? For the last three years, the wind has been at our back and business has […]
Your customers spend a significant amount of time on social media platforms, so it’s natural to have a presence there as part of your marketing efforts. Taking the time to craft quality social media posts can make potential customers stop scrolling and consider contacting your landscape business. This calls for professional photos and videos that […]
Tired of dealing with customers simply interested in your pricing and feeling like it’s a race to the bottom against your competitors? Duane Cashin, founder and CEO of Cashin Sales, says the key to overcoming this is selling your company’s value during the discovery phase of the sales process. “It lays the foundation for the […]