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Tired of dealing with customers simply interested in your pricing and feeling like it’s a race to the bottom against your competitors? Duane Cashin, founder and CEO of Cashin Sales, says the key to overcoming this is selling your company’s value during the discovery phase of the sales process. “It lays the foundation for the […]
Guest content by Ron McCabe, president of Everbearing Services Anyone who has been in the industry for any length of time will confirm that most companies have had an unprecedented influx of business over the last few years. I think that many of us are sensing a shift in the marketplace due to the massive […]
Everyone has a story. Your company’s story and how you decide to communicate it can help attract loyal customers and new employees. Especially in the lawn and landscape industry, where there is a lot of competition, your story can help differentiate you from others in your market. You might think you have a story that […]
New Year’s resolutions are often ambitious and well-intentioned goals you set for your personal life, but you can also craft some for your business as you head into the new year. As you reflect on another year finished, these are just a few possible business resolution suggestions to focus on as you continue to grow […]
Since the pandemic, customers are more willing to engage with brands over social and messaging channels. It’s also made them impatient and more likely to prioritize convenience over price. Check out some of the rising trends predicted for 2023 when it comes to customer service and marketing. Augment Customer Service with Chatbots According to the […]
If you asked Tabitha Coker, director of sales and marketing for King Green, to define marketing, she’ll admit the term is broad and used too inconsistently for a simple definition. Coker has been with King Green since 2001, and over the years, their marketing efforts have expanded and evolved significantly. She says she realized […]
If you have taken the time to produce quality videos highlighting your lawn or landscape company and your services, the last thing you want is for them to go unwatched and unappreciated on your website. Incorporating videos well on your site can help increase the likelihood they’ll be viewed. Videos help increase dwell time, improve […]
There are many marketing methods out there that your business can take advantage of, but sometimes it can be more effective to focus in on your current options and hone their performance. Below are three tools that can help you make the most out of your current marketing strategies. Informed Delivery If you currently use […]
Top 3 takeaways from Inbound Marketing 101, presented by Tyler Richer of HubSpot during the National Association of Landscape Professionals Design/Build/Installation Symposium in Boston, Massachusetts. 1. It’s not about being everywhere; it’s about being the right places. Know where your potential clients are spending time (social media, driving down the highway, etc.) and focus your […]
If you hold a credential, a degree or a certificate, you should be proud of your achievement and make sure you put it to good use throughout your career. Especially when marketing to customers, your expertise should be readily available, accessible and noticeable. As they say, “it’s a sad dog that doesn’t wag its own […]