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After many years, this family was ready to upgrade to their dream home in the northwestern suburbs of Washington D.C. Their wish list included a modern, luxurious space for entertaining. Additionally, they wanted a low-maintenance landscape that would fit their travel schedule. For the design and installation, the owners reached out to Rossen Landscapes, based […]
When it comes to selling water conservation enhancements to residential clients, what matters most varies drastically from what convinces commercial customers. While financial incentives like lower water bills and rebates help, behavioral motivations drive lasting change on the residential side. According to the Healthy Green Spaces Coalition, homeowners change their landscape and irrigation practices for […]
Itās easy to want to be all things to all people. Especially when you were starting out, how could you possibly say no to paying customers? However, the sooner you find your ideal client base to focus on the better, as making the transition later on will become increasingly harder with a larger organization. Refining […]
