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When it comes to selling water conservation enhancements to residential clients, what matters most varies drastically from what convinces commercial customers. While financial incentives like lower water bills and rebates help, behavioral motivations drive lasting change on the residential side. According to the Healthy Green Spaces Coalition, homeowners change their landscape and irrigation practices for […]
NALPās Industry Growth Initiative commissioned research from Harris Poll to better understand homeownersā usage of professional lawn and landscape services and to learn about consumer buying behaviors and perceptions about the industry. The survey was conducted online within the United States between September 28 – October 2, 2017 among 2,171 adults aged 18+, among whom […]
As part of a larger public relations campaign to raise awareness of the value, expertise, and knowledge that comes with hiring professional lawn and landscape companies and to foster a deeper appreciation for green spaces, PLANET recently unveiled a new consumer-focused websiteāLoveYourLandscape.com. LoveYourLandscape.com provides homeowners and commercial clients with helpful information about the importance of […]
