As part of a larger public relations campaign to raise awareness of the value, expertise, and knowledge that comes with hiring professional lawn and landscape companies and to foster a deeper appreciation for green spaces, PLANET recently unveiled a new consumer-focused website—LoveYourLandscape.com.
LoveYourLandscape.com provides homeowners and commercial clients with helpful information about the importance of healthy plants and green spaces, seasonal tips (to include timely summer tips and water-saving tips), and the benefits of hiring a PLANET member or Landscape Industry Certified professional. It includes design tips and ideas, highlights the benefits of indoor plants, contains discussions about sustainable landscape practices, and provides information about how to choose a professional company and about the Landscape Industry Certified designation.
It also is a great place for the media to get helpful consumer information for articles. PLANET encourages you to test drive LoveYourLandscape.com, then link to it and include it in blogs, social media, or client communications. Each month will include a new “spotlight” story about how people benefit from their lawns and landscapes, and will highlight the work of members.
Note: As part of the effort to raise awareness, the new public relations campaign also has been successful at getting advice from PLANET “pros” featured in publications such as Better Homes and Gardens.com, The Associated Press, The Wall Street Journal, and commercial publications like Condo Management Magazine, Facilities Manager, and other facility management magazines. Check out our PLANET in the News section of LandcareNetwork.org to see where PLANET might be popping up next.
