Certification

The World Cup Soccer, Sales, and Certification Connection

All eyes are on Brazil for the month of June as 32 top soccer teams compete for the right to be called the world’s best. As you can imagine, it was no easy path to the soccer spotlight. Before the teams even got to Brazil, they had to look at all of the players who […]

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Company Tip: Win With Certification

I heard some recent comments on certification that stopped me cold. In essence, credentialing has no sales value to the company. It’s a wonderful individual achievement and that’s it. And, unless PLANET gets consumers to demand certification it will never truly garner ROI (return on investment). I’ve heard these statements before and, unfortunately, we often […]

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LoveYourLandscape.com, a new consumer-focused website

As part of a larger public relations campaign to raise awareness of the value, expertise, and knowledge that comes with hiring professional lawn and landscape companies and to foster a deeper appreciation for green spaces, PLANET recently unveiled a new consumer-focused website—LoveYourLandscape.com. LoveYourLandscape.com provides homeowners and commercial clients with helpful information about the importance of […]

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Certification: An Olympic-style achievement

Are you ready to compete for your credential? PLANET’s Student Career Days—The National Collegiate Landscape Competition event held in Auburn, Ala., March 7 – 10, 2013, is described as a “Landscape Olympics.” Last year, I wrote a blog “Go for the Certification Gold,” using the summer Olympics in London as my theme. “In this Olympic […]

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Marketing Your Expertise

If you hold a credential, a degree or a certificate, you should be proud of your achievement and make sure you put it to good use throughout your career. Especially when marketing to customers, your expertise should be readily available, accessible and noticeable. As they say, “it’s a sad dog that doesn’t wag its own […]

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Relevance of Certification

The relevance of certification was underscored at PLANET’s 2010 Strategic Planning meeting where certification was a central topic of discussion and “Certification & Standards” was listed as a core objective in the resulting Strategic Plan. Following this July 2010 meeting, PLANET’s International Certification Council (ICC) Chair Michael Becker, Landscape Industry Certified Manager, noted the relevance […]

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Volunteerism Fosters Growth

When I became PLANET president last year, I truly didn’t have any idea how the year would unfold. As a long-time lawn care professional and supporter of PLANET, I have a vested interest in the industry, and thought that serving as president would give me an opportunity to promote and help improve the industry. Hopefully, […]

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New Year’s Certification Challenge – Promote and Maintain

From one Landscape Industry Certified professional to another, let’s make a New Year’s resolution to step up our promotions and make sure our customers, peers, friends, and family know that we’re certified and proud! After all, certification can make you and your company more attractive and more in demand. You’ll stand out, but not if […]

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Landscape Industry Certified – Year Two & Growing

Last year I wrote a blog “Back-story on Certification Rebranding” to herald the debut of PLANET certification’s new name. Hard to believe we’re in our second year of major rebranding from an alphabet soup of acronyms to a single, marketable banner Landscape Industry Certified. This new brand name did not happen overnight. After many discussions […]

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We're Working for You

One of the ongoing challenges for any business owner is untangling from the minutia of daily life and taking a good look at the big picture. What’s the old saying — “can’t see the forest for the trees”? Well, I would like to take a few moments to share a view of the PLANET forest. […]

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