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During the winter months, if your crews arenāt busy with snow care, you might be looking for ways to keep them engaged and involved. Working to get your team Landscape Industry Certified is one way to make the most of the slower months while providing professional development opportunities for your employees. āThis is the time […]
All eyes are on Brazil for the month of June as 32 top soccer teams compete for the right to be called the worldās best. As you can imagine, it was no easy path to the soccer spotlight. Before the teams even got to Brazil, they had to look at all of the players who […]
I heard some recent comments on certification that stopped me cold. In essence, credentialing has no sales value to the company. Itās a wonderful individual achievement and thatās it. And, unless PLANET gets consumers to demand certification it will never truly garner ROI (return on investment). Iāve heard these statements before and, unfortunately, we often […]
As part of a larger public relations campaign to raise awareness of the value, expertise, and knowledge that comes with hiring professional lawn and landscape companies and to foster a deeper appreciation for green spaces, PLANET recently unveiled a new consumer-focused websiteāLoveYourLandscape.com. LoveYourLandscape.com provides homeowners and commercial clients with helpful information about the importance of […]
Are you ready to compete for your credential? PLANETās Student Career DaysāThe National Collegiate Landscape Competition event held in Auburn, Ala., March 7 ā 10, 2013, is described as a āLandscape Olympics.ā Last year, I wrote a blog āGo for the Certification Gold,ā using the summer Olympics in London as my theme. āIn this Olympic […]
If you hold a credential, a degree or a certificate, you should be proud of your achievement and make sure you put it to good use throughout your career. Especially when marketing to customers, your expertise should be readily available, accessible and noticeable. As they say, āitās a sad dog that doesnāt wag its own […]
The relevance of certification was underscored at PLANET’s 2010 Strategic Planning meeting where certification was a central topic of discussion and “Certification & Standards” was listed as a core objective in the resulting Strategic Plan. Following this July 2010 meeting, PLANET’s International Certification Council (ICC) Chair Michael Becker, Landscape Industry Certified Manager, noted the relevance […]
When I became PLANET president last year, I truly didnāt have any idea how the year would unfold. As a long-time lawn care professional and supporter of PLANET, I have a vested interest in the industry, and thought that serving as president would give me an opportunity to promote and help improve the industry. Hopefully, […]
From one Landscape Industry Certified professional to another, letās make a New Yearās resolution to step up our promotions and make sure our customers, peers, friends, and family know that weāre certified and proud! After all, certification can make you and your company more attractive and more in demand. Youāll stand out, but not if […]
Last year I wrote a blog āBack-story on Certification Rebrandingā to herald the debut of PLANET certificationās new name. Hard to believe weāre in our second year of major rebranding from an alphabet soup of acronyms to a single, marketable banner Landscape Industry Certified. This new brand name did not happen overnight. After many discussions […]
