Green Industry

Looking back, looking forward

As 2012 comes to a close, most green industry professionals would say, “It hasn’t been a bad year, but it hasn’t been a great one, either.” Still, the industry is picking up, albeit slowly in some markets, and 2013 promises to bring more good news. Homeowners are once again opening their wallets to enhance their […]

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    We covered a lot of ground in 2012

    It’s been a busy year around the PLANET office! From planning our annual events that bring PLANET members together, to keeping you informed of the most up-to-date industry information, PLANET staff has been on its toes. You’re well aware of the products, programs, and services PLANET brings to you. But, you might not know about […]

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      A family affair

        PLANET’s Renewal and Remembrance event in July has become a part of the Kuperus Family and Farmside Landscape summer plans and we always strive to make sure we can fit it in. When we first attended the event, about 10 years ago, we took the family, including our infant son carried on our back, […]

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        Student Career Days 2012: Through the Eyes of a Participant

        PLANET Student Career Days has come and gone for 2012.  Thinking back to a few months ago…it was filled with fun, excitement, intensity, late nights and early mornings but what a great success it was.  The Pennsylvania College of Technology team started its 1,161 mile journey to Manhattan, Kansas, two days before the events of […]

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          Happy 4th!

          As we celebrate our national holiday, I wanted to take this opportunity to share some thoughts with you all – my green industry colleagues and associates.   Over 200 years ago a group of dedicated men and women volunteered to bring freedom for themselves, their families and a new nation that would set the tone […]

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            Is Your Business Putting the Cart Before the Horse in Your Marketing Efforts?

            When it comes to marketing your green industry business online–in particular with social media–it is critically important that your business place strategy and principles above all else.   You know the cliche, “Don’t put the cart before the horse”. In our case, don’t let the “tools” of Internet marketing and social media dictate your marketing […]

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              When you live the industry

              I have spent 50 plus years in this profession, so it’s safe to say this is the only work I’ve ever done. As senior vice president of Government Affairs and Industry Relations for TruGreen, I’m still very involved with the industry, networking with landscape professionals and lawn care operators around the country. Indeed, throughout my […]

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                Relevance of Certification

                The relevance of certification was underscored at PLANET’s 2010 Strategic Planning meeting where certification was a central topic of discussion and “Certification & Standards” was listed as a core objective in the resulting Strategic Plan. Following this July 2010 meeting, PLANET’s International Certification Council (ICC) Chair Michael Becker, Landscape Industry Certified Manager, noted the relevance […]

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                  Volunteerism Fosters Growth

                  When I became PLANET president last year, I truly didn’t have any idea how the year would unfold. As a long-time lawn care professional and supporter of PLANET, I have a vested interest in the industry, and thought that serving as president would give me an opportunity to promote and help improve the industry. Hopefully, […]

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                    Gaining Green $$ with the Green Movement and National Lawn Care Month

                    “This month let’s stand up and show the world all of the great things we do and how we actually are acting as professionally trained, environmental improvement focused good stewards.”

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