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This information came from a session during the 2025Ā ELEVATEĀ conference and expo. Donāt miss ELEVATE in Tampa, Florida, on Nov. 8-11, 2026. If you count on word of mouth for new business, you cannot overlook social media as part of your marketing strategy. Many potential clients are scrolling, searching and deciding through social media who they […]
Fostering employee engagement is a critical aspect of your business, and failing to do so can result in costly turnover and lost productivity. As your company grows, ensuring a cohesive culture and regular communication with your teams can be a challenge, especially if you expand geographically. One tool that you can use to your advantage […]
Social media is one of the main pillars of marketing, but it can also be one of the most poorly executed prongs if you donāt have a good idea of what your goals are with it. āWithout a strong social strategy, youāre working to capture existing search demand rather than also working to increase the […]
Building your personal brand comes down to telling your story. āEach person has a story to tell,ā says Jacob Hong, senior vice president of Woodlawns Landscape Company, Inc., based in Mundelein, Illinois. āYou are 1-30 years ahead of someone. Share your experience and it will help someone out there.ā Ā Your stories can include your […]
If youāre a young landscape business owner or starting out in the industry by working for other organizations, your personal brand is the basis of your career. āIn todayās world, we buy from people we know and trust,ā says Jacob Hong, senior vice president of Woodlawns Landscape Company, Inc., based in Mundelein, Illinois. āThe fastest […]
If most of your business historically comes from word of mouth, it can be hard to see the value in investing in marketing strategies, but these practices can help ensure your pipeline is always full regardless of whether past customers are talking about your landscape business. The good thing is there are numerous marketing channels […]
When looking to attract new clients to your landscape company, chances are many of them are dealing with similar challenges that your existing customers once had. If you are good about seeking customer feedback, you can use their input to help drive your marketing and craft powerful messages that will resonate with your target leads. […]
When you are recruiting, itās critical to use every tool in your toolbox and this includes social media platforms. āThe traditional approach that lawn and landscape companies historically took toward recruiting no longer yields the same results,ā says Corey Halstead, co-owner of HALSTEAD Media. āThe outdated notion of posting a job opening on a board and […]
Your customers spend a significant amount of time on social media platforms, so itās natural to have a presence there as part of your marketing efforts. Taking the time to craft quality social media posts can make potential customers stop scrolling and consider contacting your landscape business. This calls for professional photos and videos that […]
If you mainly use your social media accounts to promote your landscape companyās service offerings, you could be missing out on a whole other genre of posts. Social media is intended to foster a sense of community and isnāt just another channel for traditional marketing efforts. Featuring your employeesā stories on your social media accounts […]
