Social Media

Is Your Business Putting the Cart Before the Horse in Your Marketing Efforts?

When it comes to marketing your green industry business online–in particular with social media–it is critically important that your business place strategy and principles above all else.   You know the cliche, “Don’t put the cart before the horse”. In our case, don’t let the “tools” of Internet marketing and social media dictate your marketing […]

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    Students Should Take Twitter for a Drive

    This week in Atlanta there are hundreds of college students representing horticulture-based programs from across the county that are converging on the campus of the Chattahoochee Technical College for the annual Student Career Days that is sponsored by PLANET – The Professional Landcare Network. This event is a friendly competition where these aspiring green industry […]

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      How To Simplify Project Collaboration

      In this time of new media augmented reality, it is easy to go gaga over what technology can do for you.  Before you know it, you are so wrapped up in a loop of systems you forget the basics that got you here, namely, the venerable to-do list. The to-do list has always been the […]

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        The Most Common Internet Marketing Mistake

        It’s your signature. While many of us communicate more than we ever imagined via messages on Twitter, LinkedIn, Facebook, and many other networks, we still rely on email as our main communication stream. Regardless of your social media savvy, you will surely agree that you still send more business proposals via email than any other […]

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          Engaging with Communities

          Many of us in the United States will be reengaging with our regular business communities after nearly a week of visiting or hosting family for the Thanksgiving holiday.  This ritual will again be repeated for a number of upcoming holidays, depending upon your faith, upbringing and background, and if you travel to warmer climates during […]

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            How to Score at GIE/GIC Using Social Media

            Trade shows and conferences are time-honored business events that are presently experiencing significant challenges.  In this tight economy, attendance at many events is down, and some are questioning whether we should reinvent the format, or even if we should have them at all. The forces of social media are shining a light on how adults […]

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              Twitter hashtag is #RRLEG09 for Renewal & Remembrance

              I realize I am communicating with a fairly small group that is currently active on Twitter.  Nevertheless, by the end of PLANET’s Renewal and Remembrance and Legislative Day, a few more PLANET members will have learned more about Twitter and especially how Twitter hashtags work to bring a group together. A Twitter hashtag is always […]

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