Brought to you by the
We recently updated our Privacy Policy. By continuing to use this website, you acknowledge that our revised Privacy Policy applies.
When you are recruiting, it’s critical to use every tool in your toolbox and this includes social media platforms. “The traditional approach that lawn and landscape companies historically took toward recruiting no longer yields the same results,” says Corey Halstead, co-owner of HALSTEAD Media. “The outdated notion of posting a job opening on a board and […]
Your customers spend a significant amount of time on social media platforms, so it’s natural to have a presence there as part of your marketing efforts. Taking the time to craft quality social media posts can make potential customers stop scrolling and consider contacting your landscape business. This calls for professional photos and videos that […]
If you mainly use your social media accounts to promote your landscape company’s service offerings, you could be missing out on a whole other genre of posts. Social media is intended to foster a sense of community and isn’t just another channel for traditional marketing efforts. Featuring your employees’ stories on your social media accounts […]
Social media is ubiquitous and probably something you use in your personal life to some degree, but is your business taking advantage of these platforms to tell your story? Social media is where your customers are and is a valuable avenue to build relationships and win over new customers. “Social media provides landscape companies with […]
When Emily Seely first started working for Farmside Landscape & Design, based in Wantage, New Jersey, she was looking for some short-term office work as she was completing her associate degree and was unsure of her next steps. She admits because she didn’t have a background in landscaping, she was a little intimidated to learn […]
Halstead Media has previously explained the importance of social media when it comes to job recruiting; it can boost a company’s ability to find potential job candidates. Halstead specified that with social media, you can broadcast your company’s beliefs, reputation, company culture, and so much more. So, how exactly do you get your company’s name […]
When you’re busy running your lawn or landscape business, staying on top of social media trends might seem like your lowest priority. However, companies like Farmside Landscape & Design, based Wantage, New Jersey, have been able to take a popular social media format, Instagram Reels, and use it to their advantage. “In order to reach […]
According to Halstead Media, the way our society communicates is continuously changing, and so are potential job candidates. As time passes, Gen Z is beginning to enter the workforce, and Millennials are taking on leadership positions, so when it comes to recruiting employees, putting out flyers on lamp posts and selling ads in the local […]
Posting on social media is a rather straightforward process but if you don’t have a strategy you may be wondering why you’re not seeing results. Mike Haynes, president of LOVING, based in Gastonia, North Carolina, says it’s all about having a learner’s posture when it comes to testing things out to find what works on […]
Social media is ubiquitous at this point and there are always new platforms rising and falling. You might think it’s not worth investing your time in your social media brand with things constantly changing. Or you might have tried social media branding on some platforms like Facebook but haven’t had the time to make a […]