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When Emily Seely first started working for Farmside Landscape & Design, based Wantage, New Jersey, she was looking for some short-term office work as she was completing her associate degree and was unsure of her next steps. She admits because she didn’t have a background in landscaping, she was a little intimidated to learn the […]
Halstead Media has previously explained the importance of social media when it comes to job recruiting; it can boost a company’s ability to find potential job candidates. Halstead specified that with social media, you can broadcast your company’s beliefs, reputation, company culture, and so much more. So, how exactly do you get your company’s name […]
When you’re busy running your lawn or landscape business, staying on top of social media trends might seem like your lowest priority. However, companies like Farmside Landscape & Design, based Wantage, New Jersey, have been able to take a popular social media format, Instagram Reels, and use it to their advantage. “In order to reach […]
According to Halstead Media, the way our society communicates is continuously changing, and so are potential job candidates. As time passes, Gen Z is beginning to enter the workforce, and Millennials are taking on leadership positions, so when it comes to recruiting employees, putting out flyers on lamp posts and selling ads in the local […]
Posting on social media is a rather straightforward process but if you don’t have a strategy you may be wondering why you’re not seeing results. Mike Haynes, president of LOVING, based in Gastonia, North Carolina, says it’s all about having a learner’s posture when it comes to testing things out to find what works on […]
Social media is ubiquitous at this point and there are always new platforms rising and falling. You might think it’s not worth investing your time in your social media brand with things constantly changing. Or you might have tried social media branding on some platforms like Facebook but haven’t had the time to make a […]
There are many marketing methods out there that your business can take advantage of, but sometimes it can be more effective to focus in on your current options and hone their performance. Below are three tools that can help you make the most out of your current marketing strategies. Informed Delivery If you currently use […]
Social media can be daunting for landscape and lawn care companies, especially when you plan to start using a platform for business purposes rather than personal ones. Yet it can also be a powerful marketing tool when used effectively. Each social media platform comes with its own nuances, benefits, downsides and audiences. Like any other […]
When it comes to marketing your green industry business online–in particular with social media–it is critically important that your business place strategy and principles above all else. You know the cliche, “Don’t put the cart before the horse”. In our case, don’t let the “tools” of Internet marketing and social media dictate your marketing […]
This week in Atlanta there are hundreds of college students representing horticulture-based programs from across the county that are converging on the campus of the Chattahoochee Technical College for the annual Student Career Days that is sponsored by PLANET – The Professional Landcare Network. This event is a friendly competition where these aspiring green industry […]