company brand Archives - The Edge from the National Association of Landscape Professionals

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Building a Better Uniform: Practical Steps to Improve Workwear for Women

Your uniforms are a reflection of your company, so naturally, you want all your team members to feel comfortable and professional in them. Unfortunately, while more women have joined the landscape industry, the availability of workwear designed specifically for women has lagged behind. ā€œMany solutions historically focused on adapting men’s products rather than addressing the […]

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Put the ā€œSocialā€ Back into Social Media

Social media is ubiquitous and probably something you use in your personal life to some degree, but is your business taking advantage of these platforms to tell your story? Social media is where your customers are and is a valuable avenue to build relationships and win over new customers. ā€œSocial media provides landscape companies with […]

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Team Building: The Importance of Social Media Recruiting

According to Halstead Media, the way our society communicates is continuously changing, and so are potential job candidates. As time passes, Gen Z is beginning to enter the workforce, and Millennials are taking on leadership positions, so when it comes to recruiting employees, putting out flyers on lamp posts and selling ads in the local […]

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