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As you seek talent to grow the ranks of your company, itās important to understand the growing changes in workforce expectations. Successfully attracting and retaining employees now requires you to go beyond sharing what it is you do. Now, you need to communicate your why, your how, and who makes up your team. Additionally, economic […]
Anyone in the industry can tell you thereās no silver bullet to recruiting. Yet as the hiring market evolves, your recruiting strategy must change as well. Successful recruiting today requires a combination of intentional sourcing, clearly defined candidate criteria, and benefits that align with how todayās workforce evaluates employers. Katelyn Milanes, director of culture and […]
Almost any peer you talk to in the landscape industry has had struggles in the past with recruiting or is currently dealing with hiring woes. Even though this aspect of the business isnāt easy, you should always be open to trying new tools and tactics to reach a new pool of potential employees. This also […]
If your company is seeking qualified college students who are passionate about the landscape industry, there is no better place to look than at the National Collegiate Landscape Competition, presented by NALP and powered by STIHL. This event features more than 750 students from 55+ colleges and universities who are ready to start their careers. […]
Gen Z has started to be dubbed the ātoolbelt generationā as more of them are forgoing traditional 4-year colleges and pursuing the trades instead. In fact, for the third consecutive year, vocational community colleges have had substantial growth in enrollment (+11.7%, +91,000), according to the National Student Clearinghouse Research Center. Since spring 2020, enrollment in […]
One of the newer tools on the scene when it comes to digital recruiting is AI and its automation capabilities. āAI is especially useful right now for content-related tasks ā like drafting job ads or writing candidate outreach messages,ā says Carlos del Pozo, CEO of Team Engine, based in Boulder, Colorado. āItās also good at […]
Did you know that the NALP Accredited Degree program is the only nationally recognized endorsement offered to colleges with landscape/horticulture curricula that meet or exceed industry standards for a model curriculum? This accreditation ensures a level of quality in education, verifies that a program meets established industry standards, and that students are well-prepared for their […]
The National Collegiate Landscape Competition, presented by NALP and powered by STIHL, is a vital recruitment and networking event in the landscape industry. Not only does it serve as an opportunity to connect with students who have a passion for the landscape industry, but it can also re-energize your team that attends. If youāve never […]
Itās never a spot you want to be in, but coming to terms with the fact you may have a toxic company culture is the first step to the path to improving it. Self-Evaluation āFirst thing would be to look in the mirror,ā says Dean DeSantis, owner of DeSantis Landscapes, based in Portland, Oregon. āAsk […]
Internships can be a useful tool in your recruiting toolbox. They provide the opportunity to educate the next generation about your company and the industry in general. You can also learn from these individuals ways to improve your operations. If youāre considering launching an internship program at your company, be aware of the logistics that […]
