Faces of the Industry Archives - The Edge from the National Association of Landscape Professionals

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Faces of the Industry

Faces of the Industry: June Hawkins

June Hawkins has been in the landscape industry for 37 years, but she majored in interior design in college. She also minored in horticulture and art. Her mother always felt Hawkins’s calling was landscape architecture, and Hawkins ended up working for a landscape architecture firm right out of college for 12 years, where she did […]

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Faces of the Industry: Tristan Parsons

To Tristan Parsons, landscaping isn’t just a commodity. He sees the value that plants add to a person’s home and life. Parsons developed a love for beautiful landscapes as he grew up helping care for his family and his grandparents’ properties. In high school, he started knocking on doors and quickly had 15 yards that […]

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Faces of the Industry: Jina Rockwell

Jina Rockwell entered the landscape industry by happenstance. She graduated from Miami University with a degree in consumer sciences and earned a marketing MBA from the University of Pittsburgh. Before starting her own landscaping company, she had a successful career in purchasing, supply chain, marketing, and business development across multiple industry sectors. Now she is […]

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Faces of the Industry: Nina Williams

For Nina Williams, getting into the landscape industry was by chance. Her previous jobs in the medical field required her to travel a lot and work long hours. “I had been working in the medical field for a long time, and I was just wanting a change and so I was out looking for jobs […]

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Faces of the Industry: Zech Strauser

Sustainability has always been important to Zech Strauser, founder and owner of Strauser Nature’s Helpers, based in Stroudsburg, Pennsylvania. He started his company in 1998 and they serve Class A and HOA properties throughout Pennsylvania, New Jersey and New York from their locations in East Stroudsburg, Lehigh Valley, and Lancaster. His company’s goals include leading […]

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Top 5 Faces of the Industry for 2021

The Faces of the Industry series features the stories of various individuals who found their way to the lawn care and landscape industry. They share about their current roles, what they’d like to do in the future and where they’d like to see in the industry change. Click on each person’s name to read the […]

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Faces of the Industry: Jesse Cardoza

Jesse Cardoza started helping his father in his lawn service business when he was eight years old. In the beginning, he had to find properties through a Mapsco book and used payphones for directions. When he was 15, he would work his father’s lawn maintenance route so they could go on vacations with his younger […]

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Faces of the Industry: Luis Mata

Luis Mata, maintenance operations manager for Chalet Nursery, based in Wilmette, Illinois, was introduced to the industry at a young age as he started working with his father on a landscape crew throughout high school. “At one point I did not want to be involved in the industry,” Mata says. “I wanted to find something […]

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Faces of the Industry: Victoria Trucco

Victoria Trucco studied architecture in Colombia and had wanted to earn a master’s degree in urbanism. However, her dual citizenship caused her to not be eligible for a scholarship at Penn State. “I had two small children and could not afford the private university for urbanism,” she says. Her husband, Ray Rueda, was relocated to […]

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Faces of the Industry: Juan Gutierrez

When Juan Gutierrez came to the United States from Mexico in 1999, he originally only planned to stay for one year so he could earn enough money to buy a truck or house in Mexico, like many of his friends had done. However, he quickly developed a passion for landscaping and decided his life was […]

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