Faces of the Industry Archives - Page 2 of 3 - The Edge from the National Association of Landscape Professionals

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Faces of the Industry

Faces of the Industry: Zech Strauser

Sustainability has always been important to Zech Strauser, founder and owner of Strauser Nature’s Helpers, based in Stroudsburg, Pennsylvania. He started his company in 1998 and they serve Class A and HOA properties throughout Pennsylvania, New Jersey and New York from their locations in East Stroudsburg, Lehigh Valley, and Lancaster. His company’s goals include leading […]

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Top 5 Faces of the Industry for 2021

The Faces of the Industry series features the stories of various individuals who found their way to the lawn care and landscape industry. They share about their current roles, what they’d like to do in the future and where they’d like to see in the industry change. Click on each person’s name to read the […]

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Faces of the Industry: Jesse Cardoza

Jesse Cardoza started helping his father in his lawn service business when he was eight years old. In the beginning, he had to find properties through a Mapsco book and used payphones for directions. When he was 15, he would work his father’s lawn maintenance route so they could go on vacations with his younger […]

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Faces of the Industry: Luis Mata

Luis Mata, maintenance operations manager for Chalet Nursery, based in Wilmette, Illinois, was introduced to the industry at a young age as he started working with his father on a landscape crew throughout high school. “At one point I did not want to be involved in the industry,” Mata says. “I wanted to find something […]

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Faces of the Industry: Victoria Trucco

Victoria Trucco studied architecture in Colombia and had wanted to earn a master’s degree in urbanism. However, her dual citizenship caused her to not be eligible for a scholarship at Penn State. “I had two small children and could not afford the private university for urbanism,” she says. Her husband, Ray Rueda, was relocated to […]

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Faces of the Industry: Juan Gutierrez

When Juan Gutierrez came to the United States from Mexico in 1999, he originally only planned to stay for one year so he could earn enough money to buy a truck or house in Mexico, like many of his friends had done. However, he quickly developed a passion for landscaping and decided his life was […]

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Faces of the Industry: Ellie and Juan Lamonaca

Ellie and Juan Lamonaca, owners of Conserva Irrigation of Fort Lauderdale, Florida, never thought they’d get into the irrigation industry at first. They had always wanted to be entrepreneurs and were keeping their eyes and ears open for different franchising opportunities. “We always thought of the green industry as a recession-proof business,” he says. “We […]

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Faces of the Industry: Olivia Espinoza

Olivia Espinoza got into the landscape industry as a groundskeeper for an apartment complex, taking care of flower containers and beds. “I enjoyed it so much I decided to take horticulture classes to learn more about plants,” she says. She spent two seasons working as a groundskeeper and now works for Kujawa Enterprises, Inc., based […]

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Faces of the Industry: Alexander Manueles

Alexander Manueles, president of White Gator Lawn and Landscaping, based in Slidell, Louisiana, started working when he was 19 years old and has now spent six years in the industry. He says he had always wanted to own his own company. “That has always been something that ever since I was younger I always knew […]

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Faces of the Industry: Gabriel Marquez Jr.

Gabriel Marquez Jr. has been in the industry ever since he was a child. His father was born in El Salvador and came to the U.S. as a teenager. He started Gabriel’s Landscaping, Inc. in 1984. Now, Marquez is the president of Gabriel’s Companies, Inc., based in Palatine, Illinois. “I realized it was more than […]

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