diversity Archives - The Edge from the National Association of Landscape Professionals

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Faces of the Industry: Jina Rockwell

Jina Rockwell entered the landscape industry by happenstance. She graduated from Miami University with a degree in consumer sciences and earned a marketing MBA from the University of Pittsburgh. Before starting her own landscaping company, she had a successful career in purchasing, supply chain, marketing, and business development across multiple industry sectors. Now she is […]

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D’Anna Wade on Communication and Corporate Social Responsibility Strategies

D’Anna Wade was her parents’ first employee when they started Wade’s Lawn Service, based in Goodlettsville, Tennessee. After studying public affairs and public administration, she worked for an international NGO focused on women’s health and rights while also getting her feet wet in consulting, working on her parents’ business to get their business systems in […]

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Faces of the Industry: Nina Williams

For Nina Williams, getting into the landscape industry was by chance. Her previous jobs in the medical field required her to travel a lot and work long hours. “I had been working in the medical field for a long time, and I was just wanting a change and so I was out looking for jobs […]

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Top 5 Faces of the Industry for 2021

The Faces of the Industry series features the stories of various individuals who found their way to the lawn care and landscape industry. They share about their current roles, what they’d like to do in the future and where they’d like to see in the industry change. Click on each person’s name to read the […]

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Changing the Conversation with DE&I with Sherhara Downing: Season 2, Episode 25 of Growing in the Green Industry Podcast

In season 2, episode 25 of the Growing in the Green Industry Podcast, hosts Miles Kuperus III, system architect at Include Software, Brett Lemcke, VP of R.M. Landscape and Macey Wollenberg, branch manager with LandCare, talk with Sherhara Downing with Level Comm. Downing is the founder of Level Comm and specializes in creating engaging communication […]

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Faces of the Industry: Victoria Trucco

Victoria Trucco studied architecture in Colombia and had wanted to earn a master’s degree in urbanism. However, her dual citizenship caused her to not be eligible for a scholarship at Penn State. “I had two small children and could not afford the private university for urbanism,” she says. Her husband, Ray Rueda, was relocated to […]

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Member Spotlight: Adrian Martinez, New West Landscape Management, Inc.

Adrian Martinez, president of New West Landscape Management, Inc. based in Concord, California, was introduced to the landscape business at a young age. His first job was working as a gardener and he quickly learned to love the work as he was constantly surrounded by gardens and open spaces. Martinez joined New West Landscape Management […]

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Faces of the Industry: Ellie and Juan Lamonaca

Ellie and Juan Lamonaca, owners of Conserva Irrigation of Fort Lauderdale, Florida, never thought they’d get into the irrigation industry at first. They had always wanted to be entrepreneurs and were keeping their eyes and ears open for different franchising opportunities. “We always thought of the green industry as a recession-proof business,” he says. “We […]

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Faces of the Industry: Alexander Manueles

Alexander Manueles, president of White Gator Lawn and Landscaping, based in Slidell, Louisiana, started working when he was 19 years old and has now spent six years in the industry. He says he had always wanted to own his own company. “That has always been something that ever since I was younger I always knew […]

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Faces of the Industry: Gabriel Marquez Jr.

Gabriel Marquez Jr. has been in the industry ever since he was a child. His father was born in El Salvador and came to the U.S. as a teenager. He started Gabriel’s Landscaping, Inc. in 1984. Now, Marquez is the president of Gabriel’s Companies, Inc., based in Palatine, Illinois. “I realized it was more than […]

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