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There are many marketing methods out there that your business can take advantage of, but sometimes it can be more effective to focus in on your current options and hone their performance. Below are three tools that can help you make the most out of your current marketing strategies. Informed Delivery If you currently use […]
Social media can be daunting for landscape and lawn care companies, especially when you plan to start using a platform for business purposes rather than personal ones. Yet it can also be a powerful marketing tool when used effectively. Each social media platform comes with its own nuances, benefits, downsides and audiences. Like any other […]
When it comes to marketing your green industry business online–in particular with social media–it is critically important that your business place strategy and principles above all else. You know the cliche, “Don’t put the cart before the horse”. In our case, don’t let the “tools” of Internet marketing and social media dictate your marketing […]
This week in Atlanta there are hundreds of college students representing horticulture-based programs from across the county that are converging on the campus of the Chattahoochee Technical College for the annual Student Career Days that is sponsored by PLANET – The Professional Landcare Network. This event is a friendly competition where these aspiring green industry […]
In this time of new media augmented reality, it is easy to go gaga over what technology can do for you. Before you know it, you are so wrapped up in a loop of systems you forget the basics that got you here, namely, the venerable to-do list. The to-do list has always been the […]
It’s your signature. While many of us communicate more than we ever imagined via messages on Twitter, LinkedIn, Facebook, and many other networks, we still rely on email as our main communication stream. Regardless of your social media savvy, you will surely agree that you still send more business proposals via email than any other […]
Many of us in the United States will be reengaging with our regular business communities after nearly a week of visiting or hosting family for the Thanksgiving holiday. This ritual will again be repeated for a number of upcoming holidays, depending upon your faith, upbringing and background, and if you travel to warmer climates during […]
Trade shows and conferences are time-honored business events that are presently experiencing significant challenges. In this tight economy, attendance at many events is down, and some are questioning whether we should reinvent the format, or even if we should have them at all. The forces of social media are shining a light on how adults […]
I realize I am communicating with a fairly small group that is currently active on Twitter. Nevertheless, by the end of PLANET’s Renewal and Remembrance and Legislative Day, a few more PLANET members will have learned more about Twitter and especially how Twitter hashtags work to bring a group together. A Twitter hashtag is always […]