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This information came from a session during the 2025Ā ELEVATEĀ conference and expo. Donāt miss ELEVATE in Tampa, Florida, on Nov. 8-11, 2026. If you count on word of mouth for new business, you cannot overlook social media as part of your marketing strategy. Many potential clients are scrolling, searching and deciding through social media who they […]
Social media is one of the main pillars of marketing, but it can also be one of the most poorly executed prongs if you donāt have a good idea of what your goals are with it. āWithout a strong social strategy, youāre working to capture existing search demand rather than also working to increase the […]
If most of your business historically comes from word of mouth, it can be hard to see the value in investing in marketing strategies, but these practices can help ensure your pipeline is always full regardless of whether past customers are talking about your landscape business. The good thing is there are numerous marketing channels […]
When you are recruiting, itās critical to use every tool in your toolbox and this includes social media platforms. āThe traditional approach that lawn and landscape companies historically took toward recruiting no longer yields the same results,ā says Corey Halstead, co-owner of HALSTEAD Media. āThe outdated notion of posting a job opening on a board and […]
Your customers spend a significant amount of time on social media platforms, so itās natural to have a presence there as part of your marketing efforts. Taking the time to craft quality social media posts can make potential customers stop scrolling and consider contacting your landscape business. This calls for professional photos and videos that […]
Social media can be daunting for landscape and lawn care companies, especially when you plan to start using a platform for business purposes rather than personal ones. Yet it can also be a powerful marketing tool when used effectively. Each social media platform comes with its own nuances, benefits, downsides and audiences. Like any other […]
When I made the inaugural post to this blog on March 9th, I extended an open invitation for you to take a step toward being more engaged with your green industry friends through social media.Ā Ā If you haven’t yet taken action, the door is still wide open.Ā Social media marketing is my business,Ā so I’m […]
One of the most basic principles of marketing is this:Ā Go where the customers are.Ā Ā When I started my landscape contracting business in 1988, that was the first thing I did – I went out and talked to people in our community to announce my new company. Ā Within 24 hours I had 3 […]
