Social media marketing

Social Media Marketing Tips for Each Platform

Social media can be daunting for landscape and lawn care companies, especially when you plan to start using a platform for business purposes rather than personal ones. Yet it can also be a powerful marketing tool when used effectively. Each social media platform comes with its own nuances, benefits, downsides and audiences. Like any other […]

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Join the GIC Social Media Community #GIC2009

When I made the inaugural post to this blog on March 9th, I extended an open invitation for you to take a step toward being more engaged with your green industry friends through social media.   If you haven’t yet taken action, the door is still wide open.  Social media marketing is my business,  so I’m […]

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What Brings You To GIC?

One of the most basic principles of marketing is this:  Go where the customers are.    When I started my landscape contracting business in 1988, that was the first thing I did – I went out and talked to people in our community to announce my new company.   Within 24 hours I had 3 […]

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