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This article is written in an “As Told To” format. John Munie is the founder and president of Focal Pointe, a $50 million firm specializing in commercial landscape maintenance, based in Caseyville, Illinois. During the early years, I would look at the Top 100/150 lists and wonder what those guys knew that I didn’t. How […]
It’s that time of year again. Time to be grateful. There’s research that supports the idea that experiencing gratitude can positively impact both your personal life, and also your ability to achieve business success. Plasticity Labs research says companies that embrace a culture of gratitude experience higher job satisfaction, a stronger sense of community and […]
One negative customer review can lose a company 22 percent of its business, according to marketing firm Moz. What’s worse is that four negative customer reviews can chase away 70 percent of potential clients. Those are not positive statistics for any small business, including lawn and landscape companies. Despite the fact that online reviews are […]
This week in Atlanta there are hundreds of college students representing horticulture-based programs from across the county that are converging on the campus of the Chattahoochee Technical College for the annual Student Career Days that is sponsored by PLANET – The Professional Landcare Network. This event is a friendly competition where these aspiring green industry […]
When I made the inaugural post to this blog on March 9th, I extended an open invitation for you to take a step toward being more engaged with your green industry friends through social media. If you haven’t yet taken action, the door is still wide open. Social media marketing is my business, so I’m […]