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If you like the idea of being a full-service lawn or landscape company, you may be wondering what are the benefits of creating a separate company brand for a specific offering. Going this route depends greatly on your goals and plans for the future. Some of the reasons a landscape company creates a secondary business […]
If you’re wanting to add another service offering for your customer base, typically, you’ll want to simply create a new division within your lawn or landscape business. However, there are certain cases where spinning off this new service into a secondary brand can be a better fit. Reasons To Create A Secondary Business Chase Coates, […]
Growing a business often comes with a process of trial and error. While each landscape, lawn care or tree care company is different, seeing what techniques and best practices have worked for others can save professionals valuable time and resources. Three landscape industry leaders share what they’ve done to elevate their businesses, culture and branding […]
When you’re busy running your lawn or landscape business, staying on top of social media trends might seem like your lowest priority. However, companies like Farmside Landscape & Design, based Wantage, New Jersey, have been able to take a popular social media format, Instagram Reels, and use it to their advantage. “In order to reach […]
Posting on social media is a rather straightforward process but if you don’t have a strategy you may be wondering why you’re not seeing results. Mike Haynes, president of LOVING, based in Gastonia, North Carolina, says it’s all about having a learner’s posture when it comes to testing things out to find what works on […]
Social media is ubiquitous at this point and there are always new platforms rising and falling. You might think it’s not worth investing your time in your social media brand with things constantly changing. Or you might have tried social media branding on some platforms like Facebook but haven’t had the time to make a […]
Europe, with its long tradition of craft guilds (masons, printers, textile workers, and tanners for example) that formed in the late Middle Ages, developed the practice of apprenticeships. An apprentice provided inexpensive labor to his master in exchange for formal training in a certain craft. Most started between the ages of 10 to 15 years […]