We recently updated our Privacy Policy. By continuing to use this website, you acknowledge that our revised Privacy Policy applies.
How long does it take to finalize a company rebrand? For Monarch Landscape Companies, based in Los Angeles, California, their CMO Karen Schakarov jokes it takes as long as carrying a baby to term. Monarch has grown rapidly through mergers and acquisitions since the company’s founding in 2015. Yet they did not have a clear […]
The beginning of the new year is a time for change and resolutions. One area your business can work on improving in 2025 is your marketing. ā2025 is the year for the landscape industry to get more intentional with marketing,ā says Corey Halstead, co-owner of HALSTEADMedia. āToo many dollars are allocated and wasted without clear […]
Vehicles are the face of your lawn or landscape company as your team travels from property to property. While having clean, well-maintained vehicles is mere table stakes, taking the time to think through your branding and create a cohesive look for your fleet can help leave a lasting impression with your customers and potential new […]
If you like the idea of being a full-service lawn or landscape company, you may be wondering what are the benefits of creating a separate company brand for a specific offering. Going this route depends greatly on your goals and plans for the future. Some of the reasons a landscape company creates a secondary business […]
If youāre wanting to add another service offering for your customer base, typically, youāll want to simply create a new division within your lawn or landscape business. However, there are certain cases where spinning off this new service into a secondary brand can be a better fit. Reasons To Create A Secondary Business Chase Coates, […]
Growing a business often comes with a process of trial and error. While each landscape, lawn care or tree care company is different, seeing what techniques and best practices have worked for others can save professionals valuable time and resources. Three landscape industry leaders share what theyāve done to elevate their businesses, culture and branding […]
When youāre busy running your lawn or landscape business, staying on top of social media trends might seem like your lowest priority. However, companies like Farmside Landscape & Design, based in Wantage, New Jersey, have been able to take a popular social media format, Instagram Reels, and use it to their advantage. āIn order to […]
Posting on social media is a rather straightforward process but if you donāt have a strategy you may be wondering why youāre not seeing results. Mike Haynes, president of LOVING, based in Gastonia, North Carolina, says itās all about having a learnerās posture when it comes to testing things out to find what works on […]
Social media is ubiquitous at this point and there are always new platforms rising and falling. You might think itās not worth investing your time in your social media brand with things constantly changing. Or you might have tried social media branding on some platforms like Facebook but havenāt had the time to make a […]
Europe, with its long tradition of craft guilds (masons, printers, textile workers, and tanners for example) that formed in the late Middle Ages, developed the practice of apprenticeships. An apprentice provided inexpensive labor to his master in exchange for formal training in a certain craft. Most started between the ages of 10 to 15 years […]
