branding Archives - The Edge from the National Association of Landscape Professionals

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branding

On the Road To Recognition: Building Brand Identity with a Cohesive Fleet

Vehicles are the face of your lawn or landscape company as your team travels from property to property. While having clean, well-maintained vehicles is mere table stakes, taking the time to think through your branding and create a cohesive look for your fleet can help leave a lasting impression with your customers and potential new […]

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Business Smarts: The Pros and Cons of Creating a Secondary Brand  

If you like the idea of being a full-service lawn or landscape company, you may be wondering what are the benefits of creating a separate company brand for a specific offering. Going this route depends greatly on your goals and plans for the future. Some of the reasons a landscape company creates a secondary business […]

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Business Smarts: When to Launch a Secondary Brand

If you’re wanting to add another service offering for your customer base, typically, you’ll want to simply create a new division within your lawn or landscape business. However, there are certain cases where spinning off this new service into a secondary brand can be a better fit. Reasons To Create A Secondary Business Chase Coates, […]

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Achieving Next-Level Success

Growing a business often comes with a process of trial and error. While each landscape, lawn care or tree care company is different, seeing what techniques and best practices have worked for others can save professionals valuable time and resources. Three landscape industry leaders share what they’ve done to elevate their businesses, culture and branding […]

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How I Do It: Utilizing Instagram Reels for Recruiting

When you’re busy running your lawn or landscape business, staying on top of social media trends might seem like your lowest priority. However, companies like Farmside Landscape & Design, based Wantage, New Jersey, have been able to take a popular social media format, Instagram Reels, and use it to their advantage. “In order to reach […]

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social-media-engagement

How I Do It: Making the Most of Your Social Media Posts

Posting on social media is a rather straightforward process but if you don’t have a strategy you may be wondering why you’re not seeing results. Mike Haynes, president of LOVING, based in Gastonia, North Carolina, says it’s all about having a learner’s posture when it comes to testing things out to find what works on […]

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social-media-brands

How I Do It: Building A Social Media Brand

Social media is ubiquitous at this point and there are always new platforms rising and falling. You might think it’s not worth investing your time in your social media brand with things constantly changing. Or you might have tried social media branding on some platforms like Facebook but haven’t had the time to make a […]

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Branding effort puts emphasis on professionalism

Europe, with its long tradition of craft guilds (masons, printers, textile workers, and tanners for example) that formed in the late Middle Ages, developed the practice of apprenticeships. An apprentice provided inexpensive labor to his master in exchange for formal training in a certain craft. Most started between the ages of 10 to 15 years […]

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