second brand Archives - The Edge from the National Association of Landscape Professionals

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second brand

Business Smarts: The Pros and Cons of Creating a Secondary Brand  

If you like the idea of being a full-service lawn or landscape company, you may be wondering what are the benefits of creating a separate company brand for a specific offering. Going this route depends greatly on your goals and plans for the future. Some of the reasons a landscape company creates a secondary business […]

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Business Smarts: When to Launch a Secondary Brand

If you’re wanting to add another service offering for your customer base, typically, you’ll want to simply create a new division within your lawn or landscape business. However, there are certain cases where spinning off this new service into a secondary brand can be a better fit. Reasons To Create A Secondary Business Chase Coates, […]

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