With 43 years in the industry, Ken Taylor, CLP, sales manager, corporate business division, John Deere, has seen the industry evolve in some very exciting ways. Though he got his start with Outboard Marine Corporation—a multi-billion-dollar Fortune 500 company that manufactured boat motors—Taylor says his future was actually on land and not “on water” as […]
If a picture is worth a thousand words, moving pictures must be worth millions! Accordingly, NALP’s Industry Growth Initiative is creating a series of videos to showcase industry careers to millennials. Filming took place over the past two weeks, beginning with interviews with young professionals who are passionate about their careers and want to encourage […]
Sun Valley Landscaping of Omaha, Nebraska, recently held a Landscape Career Day event at Beveridge Magnet Middle School. Using materials from NALP’s Landscape Career Day planning guide the Sun Valley Team introduced 180 seventh grade students to the wide range of careers available in the landscape industry.
In an effort to help industry companies educate those within their communities about the outstanding career opportunities that exist in the landscape profession, NALP’s Industry Growth Initiative has created Landscape Career Day. This event, designed to be held at any time throughout the year, will encourage children, students, elected officials, educators, and others to touch […]
Thank you to the most recent companies to pledge support to NALP’s Industry Growth Initiative, enabling industry efforts to grow the industry and its workforce.
NALP’s Industry Growth Initiative commissioned research from Harris Poll to better understand homeowners’ usage of professional lawn and landscape services and to learn about consumer buying behaviors and perceptions about the industry. The survey was conducted online within the United States between September 28 – October 2, 2017 among 2,171 adults aged 18+, among whom […]
The National Association of Landscape Professionals is committed to growing the industry and its workforce though the Industry Growth Initiative. At recent meetings during Legislative Days in Washington D.C., NALP’s leadership celebrated positive steps forward toward the work that is being done to showcase that life – and life’s work – are best enjoyed outside. Here’s […]
By now, I am sure you have heard of the Industry Growth Initiative, and if you haven’t, we’d be happy to fill you in on our marketing and public relations campaign to grow the industry and its workforce! The spring season is a great time to work with the media on industry stories and it […]
Don’t you wish there was a movement that could raise the visibility of the industry and put professional landscape and lawn care services in higher demand? Wouldn’t it be nice if you suddenly got more resumes for your open positions and you had to turn good candidates away? That is what our Industry Growth Initiative […]
NALP’s Industry Growth Initiative continues to connect with consumers through expanded media outreach and through new social media channels. SouthernLiving.com sought help from NALP for its recent post on “Amazing Southern Lawns” and features work done by several NALP member companies and touts the association’s new consumer website as a source for additional information. In […]