The Industry Growth Initiative Crushed it in May - The Edge from the National Association of Landscape Professionals

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The Industry Growth Initiative Crushed it in May

By now, I am sure you have heard of the Industry Growth Initiative, and if you haven’t, we’d be happy to fill you in on our marketing and public relations campaign to grow the industry and its workforce!

The spring season is a great time to work with the media on industry stories and it is the best time to promote our industry and drive people to our Hire a Pro directory of NALP members.

The IGI has been busy in May – to be honest, we’ve been crushing it. Here are a few of the great media stories and advertising we’ve put in place to drive members to hire a professional landscape or lawn care firm. 

What does all this media mean for NALP pros?  

It means more consumers are going to and using our Find a Pro directory where they can search for NALP member companies. We are driving consumers to the directory through advertising as well. We recently ran Find a Pro ad on Facebook and reached 95,086 unique Facebook users, resulting in nearly 4,000 clicks to the Find a Pro directory – with just one ad!

The advertising and marketing campaigns to grow the industry are supported by companies who donate to the Industry Growth Initiative.  Pledge your support today! For more information contact