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Oftentimes, when you started your lawn or landscape business you had to say yes to anything and everything because it helped keep the lights on. However, lacking a niche and purpose can stunt your organizationās ability to focus on the work that truly matters. āYouāre looking for the intersection of what you like, where your […]
Like many other landscape companies starting out, Bret Achtenhagenās Seasonal Services, based in Mukwonago, Wisconsin, initially worked with anyone and everyone. Bret Achtenhagen, president and CEO of the company, says in the beginning, they served middle-class clients and starter homes. Now their reputation has taken them to higher-end clientele. āIt’s very referral-based, but I think […]
Itās easy to want to be all things to all people. Especially when you were starting out, how could you possibly say no to paying customers? However, the sooner you find your ideal client base to focus on the better, as making the transition later on will become increasingly harder with a larger organization. Refining […]
When you work in your niche, itās easier to sell work and the work is more profitable as well. You might think that selecting a niche for your company limits your ability to grow, but this focus can actually help you overall. āEvery company needs to be able to differentiate themselves if they want to […]
