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It’s easy to want to be all things to all people. Especially when you were starting out, how could you possibly say no to paying customers? However, the sooner you find your ideal client base to focus on the better, as making the transition later on will become increasingly harder with a larger organization. Refining […]
When you work in your niche, it’s easier to sell work and the work is more profitable as well. You might think that selecting a niche for your company limits your ability to grow, but this focus can actually help you overall. “Every company needs to be able to differentiate themselves if they want to […]