commoditization Archives - The Edge from the National Association of Landscape Professionals

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Selling Value: How to Avoid Falling into the Commoditization Trap

Tired of dealing with customers simply interested in your pricing and feeling like it’s a race to the bottom against your competitors? Duane Cashin, founder and CEO of Cashin Sales, says the key to overcoming this is selling your company’s value during the discovery phase of the sales process. “It lays the foundation for the […]

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