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Landscaping is one profession where your work can speak for itself, but this can only happen if you are capturing quality pictures of it. āI think it’s pretty fair to say that a lot of landscapers really, really struggle to capture great photography,ā says Chris Major, founder and lead photographer of CM Images, LLC. āThey […]
Kenny Crenshaw originally wanted to be a farmer. However, he lacked the resources to do so in the 80s. Instead, he was presented with the opportunity to start a lawn care company with Bob Taylor. He had worked for Taylor mowing lawns while attending college. At age 22, he started Herbi-Systems, based in Memphis, Tennessee, […]
If youāve noticed a steep drop in your web traffic since the addition of AI tools, you may be wondering if SEO is no longer relevant. Chad Diller, CEO of Landscape Leadership, argues that search is still the backbone of online discovery. āAI is not killing SEO,ā Diller says. āThere’s been a lot of over-sensationalized clickbait […]
If you are looking to up your photography game, there are multiple areas you can look at that will help you capture better photos of your finished projects. Chris Major, founder and lead photographer of CM Images, LLC, says that photography can be particularly powerful if you want to land more high-end jobs. The quality […]
If your company is constantly exploring the latest and greatest in new marketing techniques, sometimes the simplest practices can fall by the wayside. āThere’s a belief that an outside force will make me successful, as opposed to having to deal with the discipline and rigor of everyday habits,ā says Robert Murray, co-founder and CEO of Intrigue […]
Marketing is an important line item in your budget, but you can easily end up wasting your money if you arenāt regularly measuring and adapting your methods to changes in the market. Setting Your Budget It can be tempting to not increase your marketing budget as you grow to limit your expenses, but itās best […]
Word of mouth is often one of the strongest sources of business for your landscape company, but you can take that one step further by soliciting positive reviews. These customer testimonials can then be utilized in multiple marketing methods. Tapping into your base of loyal customers can help you establish credibility with new leads […]
Choosing to hire a marketing firm for your lawn or landscape company is a major investment. This is why you should thoroughly vet at least three or four agencies before selecting one to work with. As you meet with these different marketing firms, make sure youāre keeping an eye out for these red flags, which […]
If you donāt have a background in marketing and arenāt ready to hire an in-house marketing person, turning to a firm for their expertise can help ensure you’re reaching the right audience. Just like how a client should ask solid questions before hiring you as their landscape company to ensure youāre a good fit, likewise, […]
Marketing is all about additional touches with your ideal client, and tapping into geotargeting and geofencing can help with these efforts. āWhen it comes to marketing, this is not a seasonal business,ā says Katy Doss, founder and CEO of Script Marketing. āPeople plan year-round, so you need to be running geotargeting ads year-round. Plus, it takes […]
