video Archives - The Edge from the National Association of Landscape Professionals

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Where Video Belongs in Your Marketing Strategy and How to Track Its ROI

Video marketing is an investment, but 93% of marketers say video has given them good ROI, according to Wyzowl Video Marketing Statistics 2025. To make sure you are reaping the most ROI, you need to be strategic about the videos you create, where you share them and monitor the right metrics closely. ā€œA lot of […]

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The Practical Guide to Videography for Landscape Companies

It’s easy to be daunted by the concept of incorporating videography into your marketing for your landscape business. Should you shoot everything in-house or hire a professional firm? What mistakes should you avoid? How do you make your videos memorable? The following guidance breaks down how to make strategic videography decisions without wasting time or […]

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Videography That Sells: How to Build Trust On Camera

If a picture is worth a thousand words, then a video is worth a million. Yet many landscape companies have yet to explore the possibilities of videography in their marketing efforts or are investing in ineffective formats. ā€œVideo is a fast and proven path to connection,ā€ says Corey Halstead, co-owner of HALSTEAD Media. ā€œWhether the decision maker […]

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How to Incorporate Videos on Your Landscape Company Website

If you have taken the time to produce quality videos highlighting your lawn or landscape company and your services, the last thing you want is for them to go unwatched and unappreciated on your website. Incorporating videos well on your site can help increase the likelihood they’ll be viewed. Videos help increase dwell time, improve […]

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