consumer research Archives - The Edge from the National Association of Landscape Professionals

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consumer research

Survey Says: Consumer Mindset Toward Green Spaces Is Positive

Recently, G&S Business Communications conducted a survey that found 69% of respondents believe having and maintaining natural grass helps the environment. “Consumers have strong preferences toward natural grass driven by their desire for authenticity, the sensory enjoyment of real grass and the aesthetic values that define personal outdoor spaces,” says Lyndsey Newnam, senior vice president […]

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Landscape Spending Sets Records

Some might say gardening is something enjoyed only by the older, wealthier retiree. Today’s research proves that is not the case, according to Garden Research’s 2018 National Gardening Survey. In fact, the group found more American households are gardening today (77 percent) than ever before, and increasingly that gardener is much younger. Landscape Spending is […]

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