customer satisfaction Archives - The Edge from the National Association of Landscape Professionals

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customer satisfaction

Good First Impressions: Setting Expectations with Spring Clients

Spring is a chaotic time for landscape maintenance businesses, and it can also be a time when clients are dissatisfied with the service they receive. Typically, this isn’t because your crews are providing subpar work, but rather clients’ expectations are misaligned. When you take the time to communicate early and often with your customers, you […]

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Landscape Professionals Define What Success Looks Like For Them

A successful business is often equated with how profitable it is, but this isn’t the only lens you can view your company through. When it comes to success, the measuring stick is whatever you choose it to be. If you haven’t taken the time to consider what makes you feel truly successful, below are some […]

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Bridging the Generational Gap: How Landscape Companies Can Communicate Value Across Age Groups

As a landscape company owner, you know how to sell your products, perform top-notch services and deliver award-winning outdoor spaces.  However, in today’s multigenerational marketplace, achieving success is about more than just ā€œwalking the walkā€ā€” it’s also about ā€œtalking the talkā€ and tailoring that talk to each of your customers. Whether you’re working with a […]

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How I Do It: Building a Strong Net Promoter Score

When the majority of your business comes from referrals and word of mouth, what better way to measure your customers’ loyalty and experience with your lawn or landscape company than with your Net Promoter Score? For instance, Woodlawns Landscape Company’s average NPS year to year is 90. They started collecting their Net Promoter Score in […]

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Designing Trust: How Transparency and Clarity Lead to Happier Clients

A residential design/build project is a significant investment for your clients, and the last thing you want is for them to be disappointed with the end project. Capturing a client’s vision and bringing it to life is an art. Learn how to avoid disconnects between the homeowner and the project so satisfaction is never a […]

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How To Spring Over Busy Season Hurdles This Year

While staffing is typically the biggest challenge that landscape companies face when ramping up for the busy season, this isn’t the only hurdle businesses have to overcome. From low cash flow to weather events out of your control, spring can be a stressful time period, but it doesn’t have to be. Cash Flow Constraints   […]

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Starting with Science: How Soil Tests Lead to Better Lawns and Happier Clients

When you go to a new doctor, typically, they conduct tests to establish a baseline before they start prescribing you any type of medicine. Similarly, as a lawn care company, you should conduct soil tests with new clients so you can better prescribe a program that best fits their soil conditions and desired results.Ā  ā€œHow […]

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Generating Customer Satisfaction by Mastering the Client Conversation

An order maker, or a client representative, is someone who is always looking for opportunities to enhance client properties. This starts with understanding the client’s wants and needs. You can uncover these by viewing their inspirations on Pinterest and asking lots of questions. ā€œWhat are your hot buttons?ā€ Marty Grunder, president and CEO of Grunder Landscaping […]

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Going Beyond Customer Service: Delivering a Superior Customer Experience to Lawn and Landscape Clients

In the sea of sameness, lawn and landscape companies often highlight their customer service as one of their differentiating factors. However, customer service just scratches the surface of client interactions. ā€œThe customer service side is the bare minimum,ā€ says Chris Galluzzo, director of account management for Mainely Grass, based in Bedford, New Hampshire. ā€œYou’re doing […]

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How to Handle Good and Bad Reviews

When it comes to receiving reviews on the internet, it can be incredibly overwhelming to think about the proper way to handle each review, bad or good. Reviews can be posted through multiple platforms, including Yelp, Google, Facebook and more, which are all popular websites to visit and have a ton of visibility. So, how […]

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