How I Do It Archives - The Edge from the National Association of Landscape Professionals

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How I Do It

How I Do It: Turning a Teenage Side Hustle Into a $2 Million Business

Aidan Friel, president and CEO of Blue River Landscape & Design, based in Bridgeport, Pennsylvania, was 15 when he started his company in 2021 and made $60,000 in annual revenue in his first year. Now at 20 years old, his business is projecting around $2 million in annual revenue. Like many others in the industry, […]

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How I Do It: Using Japanese Principles to Create More Meaningful Landscapes

After 30 years of designing landscapes, Tom Lupfer was getting bored. ā€œThere are only so many ways to arrange plants, patios, and retaining walls before everything starts feeling familiar,ā€ says Lupfer, president of Lupfer Landscaping, based in Lyons, Illinois. ā€œI wanted a deeper meaning behind what I was doing.ā€ While reading Matsuo BashÅā€™s poetry, Lupfer realized the […]

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How I Do It: Attracting Promising Candidates with An Apprenticeship Program

How often have you had to pass on a promising job candidate due to their lack of experience? One way Ryan Lawn & Tree, based in Merriam, Kansas, has addressed this common challenge is with their apprenticeship program. Launched in 2021, this program is designed to serve as a talent pipeline that supports the company’s […]

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Hiring Smarter: The Case for Working Interviews

How many times has this happened to you? You interview a candidate who checks all of your boxes and answers the questions perfectly. Yet when they join your company, you quickly discover they lack the work ethic and team skills needed to succeed in the field. This can be a frustrating, but common phenomenon in […]

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How I Do It: Helping Employees Through Life’s Challenges With a Dedicated Hope Advisor

Stressors often originate outside of work, but they can easily stick with employees on the job and have a direct impact on their overall well-being, safety and productivity. In an effort to combat stress and to make their team members’ lives a little bit better, Pro Cutters Lawnscapes, Inc., based in Conyers, Georgia, added the […]

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How I Do It: Creating a Strong Leadership Bench

Promoting employees from within can greatly strengthen your company, but this can only occur if you are building out your team members’ leadership skills. This is what prompted LandCare, headquartered in Frederick, Maryland, to launch their Accelerated Leadership Development Program in October 2024. ā€œSustainable growth requires a strong bench of leaders who are ready to […]

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Firefighter-Owned and Operated: How Px3 Landscaping Puts Safety Above Everything

Safety is paramount for any landscape company, but Ryan Pontzloff, owner of Px3 Landscaping LLC, based in Pittsburgh, Pennsylvania, approaches it from the lens of a volunteer firefighter. ā€œBeing a volunteer firefighter in the communities in which your company operates really shifts your focus,ā€ Pontzloff says. ā€œYou get to learn street names and addresses through […]

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How I Do It: Taking the Lead on Recruiting

Recruiting is HR’s responsibility, right? For Will Richardson, managing director of Father Nature Landscapes, based in Birmingham, Alabama, he’s found it’s more beneficial when he takes an active role in this task. ā€œIn my mind, it’s a way better investment in our future for me to focus on recruiting and get the right people on […]

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Drones as a Workhorse: Turning This Technology Into a Core Tool

If you’re on the fence about investing in drone technology, you may be limiting the possible ways that this tool can be used for your landscape company, especially if you choose to have one in-house. Ā  While most operations tend to use drones for marketing purposes, so they can capture aerial photos and videos of […]

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How I Do It: Building an AI Council to Test and Scale New Technology

It’s easy to feel overwhelmed by the speed of new technologies coming to the market, particularly in the AI space. Rather than considering it a lost cause to stay on top of these changes, Level Green Landscaping, based in Upper Marlboro, Maryland, opted to create an internal AI council that allows their team the freedom […]

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