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In today’s digital day and age, when you start looking into some of the different methods to reach and attract leads, SEO might be a term that gets thrown around. George Copeland, co-founder and chief innovation officer for Gozango, a lead-generating marketing platform, says depending on the goals of your business, SEO can be a […]
Our Level Up series shares the strategies that help landscape and lawn care companies get to the next level. When Yardnique’s CEO Brian DuMont was considering where to go to college, all he wanted to do was play baseball. It was when his father asked, “What are you going to do with your life, son?” […]
Bob Grover and his son David, have been working together at Pacific Landscape Management, based in Hillsboro, Oregon, since David graduated from high school. While technically David had been working for the business before then, doing odds and ends, Bob was adamant his son not work for the business in earnest until he was in […]
Landscape Workshop has been growing rapidly through strategic M&A, but there is far more to their success that attendees discovered during the NALP Field Trip to their facilities on June 11-12. Based in Birmingham, Alabama, Landscape Workshop was founded in 1984 and currently serves 30 Southeastern markets. They provide commercial landscape maintenance and installation in […]
Ever wondered if your sales process is too slow or if your salespeople need to be more direct with their prospects? Time is money, so it’s natural to want your sales team to be as efficient as possible when moving a lead through your sales funnel. However, if you serve the residential design-build market, you […]
If commercial landscape maintenance is your bread and butter, you know that your clients count on you to keep their property looking sharp at all times. One possible add-on service line you can offer your clients is portering services. Portering services ensure that a client’s property is clean and presentable. This can cover picking up […]
If you frequently deal with clients who reach the end of the sales process but can’t seem to sign the dotted line, this can significantly impact your work pipeline. Having a poor closing rate can be due to a number of different factors. Some reasons can be out of your control, but others you can […]
Skyler Westergard’s journey through the landscape industry has given him multiple viewpoints including that of a student, a technician, a landscape company owner, a branch manager and a professor. Now the learning and development specialist at LandCare, LLC, based in Frederick, Maryland, Westergard says his foundation as a college professor and working as a branch manager for […]
In the battle for employees, it can be hard to compete against industries that are able to offer their hires remote or hybrid work. However, you can still provide different types of work-life balance to your team with various work schedule options. The main thing team members are looking for is a job that doesn’t […]
It can be frustrating when you meet with lead after lead, but hardly any of them pan out into actual sales. It can be tempting to just blame it on wishy-washy consumers who aren’t ready to commit to a serious investment. However, that enables you to avoid looking at your side of the interactions and […]