brand consistency

Business Smarts: Balancing Brand Standards and Franchisee Freedom

One of the biggest concerns when it comes to franchising your business is losing control of your brand. Josh Malik, CEO of Joshua Tree Experts, headquartered in Stockertown, Pennsylvania, says when he shared his dream of franchising, his team was afraid of this exact thing.  “It’s actually quite opposite of that,” Malik says. “I’ve worked […]