ELEVATE session Archives - Page 2 of 6 - The Edge from the National Association of Landscape Professionals

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ELEVATE session

Five Cybersecurity Essentials for Landscape Businesses

This information came from a session during the 2025 ELEVATE conference and expo. Don’t miss ELEVATE in Tampa, Florida, on Nov. 8-11, 2026. Did you know that for businesses with fewer than 500 employees, the average cost of a data breach is over $3 million? Additionally, 60% of small businesses fold within six months of a cyberattack. […]

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Social Media Strategies for Landscape Businesses: Turning Followers into Clients

This information came from a session during the 2025Ā ELEVATEĀ conference and expo. Don’t miss ELEVATE in Tampa, Florida, on Nov. 8-11, 2026. If you count on word of mouth for new business, you cannot overlook social media as part of your marketing strategy. Many potential clients are scrolling, searching and deciding through social media who they […]

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Becoming a Disruptive Successor: How to Utilize Disruptive Techniques to Change the Industry for the Better

This information came from a session during the 2025Ā ELEVATEĀ conference and expo. Don’t miss ELEVATE in Tampa, Florida, on Nov. 8-11, 2026. Do you consider yourself a disruptor in the landscape industry? This is a person or company that intentionally challenges the existing order to create better outcomes. As a disruptor, you are able to write […]

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Scalable Strategies for Effective Herbicide and Plant Growth Regulator Use in Landscape Maintenance

Labor is the Achilles’ heel for many landscape maintenance companies. However, utilizing herbicides and plant growth regulators can enhance both the quality and efficiency of your landscape maintenance operations, whether residential or commercial, large or small. ā€œWhat we’re trying to do is give clients the clean, green look, but we’re trying to reduce the amount […]

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From Crew to Leaders: Building a High-Performing, Accountable Landscaping Team

If you’ve struggled to scale your business, you may be wondering what you’re doing wrong or what it takes to reach the next level. ā€œSometimes, you set people up for failure if you don’t have clear expectations,ā€ says Noe Loarca, owner of Avanza Landscaping. He says establishing accountability by setting clear expectations and putting specifics […]

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Powered by Purpose: How Passion-Driven Teams Thrive

When was the last time you truly felt alive? If you are going about your work and personal life without a passion, your day-to-day can be a struggle. ā€œMy goal is to get people back to that feeling, back to the person who is excited to get up in the morning and is connected to […]

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ChatGPT for Landscape Sales Pros and Owners: A Hands-On Intro To Close More Sales

If you’ve been experiencing fewer leads or a longer sales process following the COVID boom, you’re not alone. One way to speed up your sales process is to tap into ChatGPT. ā€œA lot of sales is meeting with people, asking them questions, organizing what they tell you, and then formulating a proposal,ā€ says Jack Jostes, […]

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The Culture Blueprint: How to Design and Build a Great Place to Work

It’s no secret that company culture is one of the main ways landscape businesses can retain their team members long term. However, how you go about creating a desirable company culture is often more mysterious as there is no single practice that makes somewhere a great place to work.   ā€œCulture isn’t a one-and-done,ā€ says […]

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Turning Data into Action: How to Move from Data Overload to Data Mastery

As you implement more technology in your landscape business, you can easily become overwhelmed by the amount of data at your fingertips.   ā€œParalysis by analysis is a real malady today because you’ve got so much stuff that you’re just inundated with on a daily basis, and you get a lot of disparate data that’s […]

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How an ESOP Can Facilitate a Business Transition and Drive Growth

When it comes to exit plans, ESOPs are often overlooked. Yet Larry Ryan, founder and chairman of Ryan Lawn & Tree, made the bold decision to sell the company to his employees just 11 years after its founding. He wanted to grow the business to $100 million by 2030 by creating a team of long-term, […]

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