ELEVATE session Archives - Page 2 of 5 - The Edge from the National Association of Landscape Professionals

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ELEVATE session

From Crew to Leaders: Building a High-Performing, Accountable Landscaping Team

If you’ve struggled to scale your business, you may be wondering what you’re doing wrong or what it takes to reach the next level. ā€œSometimes, you set people up for failure if you don’t have clear expectations,ā€ says Noe Loarca, owner of Avanza Landscaping. He says establishing accountability by setting clear expectations and putting specifics […]

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Powered by Purpose: How Passion-Driven Teams Thrive

When was the last time you truly felt alive? If you are going about your work and personal life without a passion, your day-to-day can be a struggle. ā€œMy goal is to get people back to that feeling, back to the person who is excited to get up in the morning and is connected to […]

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ChatGPT for Landscape Sales Pros and Owners: A Hands-On Intro To Close More Sales

If you’ve been experiencing fewer leads or a longer sales process following the COVID boom, you’re not alone. One way to speed up your sales process is to tap into ChatGPT. ā€œA lot of sales is meeting with people, asking them questions, organizing what they tell you, and then formulating a proposal,ā€ says Jack Jostes, […]

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The Culture Blueprint: How to Design and Build a Great Place to Work

It’s no secret that company culture is one of the main ways landscape businesses can retain their team members long term. However, how you go about creating a desirable company culture is often more mysterious as there is no single practice that makes somewhere a great place to work.   ā€œCulture isn’t a one-and-done,ā€ says […]

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Turning Data into Action: How to Move from Data Overload to Data Mastery

As you implement more technology in your landscape business, you can easily become overwhelmed by the amount of data at your fingertips.   ā€œParalysis by analysis is a real malady today because you’ve got so much stuff that you’re just inundated with on a daily basis, and you get a lot of disparate data that’s […]

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How an ESOP Can Facilitate a Business Transition and Drive Growth

When it comes to exit plans, ESOPs are often overlooked. Yet Larry Ryan, founder and chairman of Ryan Lawn & Tree, made the bold decision to sell the company to his employees just 11 years after its founding. He wanted to grow the business to $100 million by 2030 by creating a team of long-term, […]

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Beyond the Basics: Fresh Approaches to Recruiting and Retaining Top Talent

If you continually go to the same well for your workforce, eventually this recruiting method will dry up. This is why it’s essential to diversify your talent pipelines. ā€œAs an industry, we have failed to expand our opportunity reach,ā€ says Parke Kallenberg, managing partner with ADVANCE Consulting Group. ā€œWhat I mean by that is – […]

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Reducing the Risk of Premise Liability for Commercial Landscape Maintenance

You may think slip and fall incidents are only a concern if you provide snow and ice management services, but slip and falls, as well as trip and falls, are becoming an increasing issue for landscape maintenance companies. ā€œThere is a direct connection between the increasing advertising by personal injury law firms, the number of […]

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Building a Bulletproof Sales Plan: A Roadmap for Sustainable Growth

Your sales don’t have to be limited by seasonal or economic challenges. By creating a structured, repeatable and adaptable sales plan, you can build sustainable business growth. ā€œWithout structure, sales teams operate reactively,ā€ says Bill Benoit, VP of sales and marketing for The Integra Group. ā€œA repeatable process ensures consistency, and adaptability is critical in […]

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How to Support Team Members as They Become Managers

This information came from a session during the 2024 ELEVATE conference and expo. Don’t miss ELEVATE in Phoenix, Arizona, on Nov. 2-5, 2025. When’s the last time a highly-experienced individual walked in your door looking for a manager role? Even if this has happened at your company, it is definitely not the norm. If you want strong […]

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