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Artificial intelligence may seem like a tool that landscape professionals can’t take advantage of, but this technology provides multiple opportunities to business owners. “There are a ton of tools that can help you with marketing, that can help you with daily tasks, being able to automate those so that you can give more time to […]
Tired of dealing with customers simply interested in your pricing and feeling like it’s a race to the bottom against your competitors? Duane Cashin, founder and CEO of Cashin Sales, says the key to overcoming this is selling your company’s value during the discovery phase of the sales process. “It lays the foundation for the […]
Typically, a beginner is not someone held in high esteem. They’re unskilled and tend to lack the knowledge required to be successful. Liz Forkin Bohannon, founder and CEO of Sseko Designs, argues channeling your inner beginner allows you to become a more curious, innovative and effective leader. During the opening Main Stage session at ELEVATE […]
Social media is ubiquitous and probably something you use in your personal life to some degree, but is your business taking advantage of these platforms to tell your story? Social media is where your customers are and is a valuable avenue to build relationships and win over new customers. “Social media provides landscape companies with […]
It’s been said that you only fail when you stop trying. This mindset can also be described as Josh Sundquist’s motto of ‘One more thing, one more time,’ or 1MT1MT, as he did not let the amputation of his left leg prevent him from becoming a premier athlete. If you want to learn more about […]
This information came from a session during the 2022 ELEVATE conference and expo. Don’t miss the 2023 ELEVATE in Dallas on Sept. 10-13. Sales cannot be managed but leading sales activities and leading metrics can be. When you put effort into building an outstanding sales organization, you can create a sustainable competitive advantage and maintain your growth […]
This information came from a session during the 2022 ELEVATE conference and expo. Don’t miss the 2023 ELEVATE in Dallas on Sept. 10-13. Processes and systems are the bedrock of your company. Implementing standard operating procedures (SOPs) can turn your organization into a place of order and predictable business systems. Bob Maffei, owner of The Maffei […]