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This information came from a session during the 2024 ELEVATE conference and expo. Donāt miss ELEVATE in Phoenix, Arizona, on Nov. 2-5, 2025. Latinos make up more than 80% of the workforce in the landscape industry, but less than 10% of Hispanics are leaders in the industry. āAs leaders, we are not doing enough to truly empower […]
This information came from a session during the 2024 ELEVATE conference and expo. Donāt miss ELEVATE in Phoenix, Arizona, on Nov. 2-5, 2025. When it comes to motivation, a lot of conversations revolve around carrots and sticks, but the animal in between these two objects is a donkey, not a human. āCarrots and sticks donāt actually motivate […]
This information came from a session during the 2024 ELEVATE conference and expo. Donāt miss ELEVATE in Phoenix, Arizona, on Nov. 2-5, 2025. With the rapid pace of new technology being introduced, it can be easy to get caught up in the desire to be at the cutting edge of everything. However, before you begin investing in […]
Transitioning out of your business will take place at one point or another, but how successful you are at it will vary greatly. If youāre wondering what your options are when it comes to selling your landscape company, you donāt want to miss the session, ā12-Point Guide to Successful Transitions: Learn from the Expertsā on […]
Tired of how the traditional sales model commoditizes your lawn and landscape services? You can revolutionize your sales strategy by emphasizing service through your revenue-generating trio. This trio are your sales representatives, field technicians and customer service managers. āAmericans want a positive experience, and they want to be catered to, and they want it all […]
Do you find yourself going through the motions with your work? If youāve lost sight of your passion or if your role has always just been a source of income, a way to change your mindset is to find meaning and purpose in what you do through the power of connection. āThe best way to […]
Career development is not one-size-fits-all. Even if you have limited advancement opportunities, there are still ways to empower your employees. āConsider how employees can grow themselves within their current roles, such as through the pursuit of external education and certifications or joining associations and boards,ā says Courtney Pohlit, director of human resources for Ruppert Landscape. […]
If you’re growing fast, you might be wondering how to scale your systems, including your metrics, your reporting and your transparency to support that. This is particularly critical as you spread beyond one geographic location. āDon’t get bogged down in the outputs, the EBITDA, the retention,ā says Joe Socolof, COO of Landscape Workshop. āThose are […]
Your account managers are incredibly valuable. They have the ability to boost sales and profitability with clients as well as increase their loyalty by selling enhancements. āIt’s all about relationships in our business,ā says Ken Thomas, principal with Envisor Consulting. āYour account management team is the face of your company, so it’s important for them […]
ChatGPT was first launched in November 2022, and it, along with other large language models, has evolved drastically since then. āEven from a year ago, it’s a much bigger part, not just in the landscape industry, but it’s a much bigger part of our lives, generally speaking,ā says Skyler Westergard, learning & development specialist with […]
