August 5, 2025 - The Edge from the National Association of Landscape Professionals

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Day: August 5, 2025

Lawn Care: How to Build Strategic Win-Back Campaigns

Win-back campaigns can be a powerful tool for your company when you’re trying to grow your customer base. ā€œOur win-back campaigns allow our close rate percentage to be in the 80%+ range,ā€ says Mary Grace Shisler, marketing leader for Ziehler Lawn Care, based in Centerville, Ohio. ā€œThis is a similar sales close rate as our […]

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Building a Bulletproof Sales Plan: A Roadmap for Sustainable Growth

Your sales don’t have to be limited by seasonal or economic challenges. By creating a structured, repeatable and adaptable sales plan, you can build sustainable business growth. ā€œWithout structure, sales teams operate reactively,ā€ says Bill Benoit, VP of sales and marketing for The Integra Group. ā€œA repeatable process ensures consistency, and adaptability is critical in […]

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